A New Direction for SEO in 2014: The Secure Search Manifesto

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SEW Daily December 19, 2013  RSS  Like  Follow A New Direction for SEO in 2014: The Secure Search Manifesto December 19, 2013 - Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014. Jim Yu  |  Print version 6 Reasons Why BuzzFeed Destroys Your Content Strategy December 19, 2013 - Sure, it's easy to disparage the content BuzzFeed spews out, but BuzzFeed is doing something that most brands completely fail to do – executing an effective content strategy. BuzzFeed's content strategy is far, far better than yours. Here's why. David Cato  |  Print version Did Google Help or Hurt SEO in 2013? December 19, 2013 - Come, join us for a look back at some of the major SEO issues we faced heading into and during 2013, as well as what Google did for and to the SEO community. Then we'll gaze into our crystal ball to see what's likely to come in 2014, and why. Dave Davies  |  Print version Facebook Likes, Shares Don't Impact Google Search Rankings [Study] December 19, 2013 - Eric Enge conducted two studies on the impact of Facebook activity on SEO, and found no clear-cut evidence that Google uses Likes or shares for discovery, indexing, or ranking. But Google can figure out who you're friends with and can index posts. Jennifer Slegg  |  Print version Google 'Let’s Go Caroling' Easter Egg Turns Your Smartphone Into a Holiday Karaoke Machine December 19, 2013 - Google has created a festive Easter egg for smartphone users. On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select from "Jingle Bells", "Deck the Halls", and other holiday favorites. Jennifer Slegg  |  Print version Video Ad Views Have More Than Doubled Since Last Year December 18, 2013 - Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. Greg Jarboe  |  Print version Google Reveals Top Searches of 2013: From Nelson Mandela to Twerking December 18, 2013 - Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in the past year; on the top of the list was Nelson Mandela, actor Paul Walker and the iPhone 5s. Jessica Lee  |  Print version Big Data Marketing's Next Frontier: Paid Search December 18, 2013 - PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using a data-driven approach to deliver a premium onsite experience that matches the intent of your prospects. Kevin Chan  |  Print version Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now December 18, 2013 - Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get on the right track, and quickly. The post includes detailed instructions for creating and exporting the report. Glenn Gabe  |  Print version 8 Tips for Building Your Internal Content Marketing Strategy December 18, 2013 - It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. Lisa Barone  |  Print version The Pros and Cons of Big Data Democratization December 18, 2013 - Challenges surrounding data democratization abound. Business leaders need to carefully weigh these arguments for and against conservative and liberal data democratization to determine which approach benefits their organization the most. Garry Przyklenk  |  Print version 11 Untapped Content Promotion Strategies December 18, 2013 - Looking for more traffic and inbound links from your content marketing? Then it's time to promote it. Here are 11 untapped strategies that you can use to see better results from every blog post, video and guide that you publish. Brian Dean  |  Print version   Webinars Upcoming Events PPC Pause and Reflections for 2013 A Whole Slew Of Link Building Strategies Well, Hello There: Communicating in Your Customer's Language SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 Featured Jobs White Papers Associate Online Marketing Manager Associate Online Marketing Manager (Outlook Amusements) - Burbank - Located in the heart of the Burbank Media District, Outlook Amusements, Inc. is a fast-growing... Webinar: PPC Pause and Reflections for 2013, Bing Bing - Dec 17, 2013 A superior approach with social media Oracle - Dec 9, 2013 8 steps to a better social media mix Oracle - Dec 9, 2013 The 5 social media marketing agency questions Oracle - Dec 9, 2013

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