5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

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SEW Daily December  5, 2013  RSS  Like  Follow 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014 December 5, 2013 - Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares tips to help marketers better allocate earned, paid and owned resources for optimal results. Rebecca Murtagh  |  Print version Google AdWords Call Extensions: Beware the Data Gaps December 5, 2013 - Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of how many potential leads or customers are willing to pick up the phone and call. John Lee  |  Print version Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers December 5, 2013 - In several examples, AdGooroo researchers found CPG brands whose top keywords seemed to have little if anything to do with the product itself and would actually put the brand in competition with advertisers outside of its CPG category on the search engine Richard Stokes  |  Print version Google Search Results Now Include Apps for Android Users December 4, 2013 - Android users can now see apps in search results when searching on their mobile device. When the best answer to a query is an app, Google Search will now display the app and make it easy to access or download from Google Play. Miranda Miller  |  Print version Sponsored Article: Game on - Turning the Lights on With Viewability December 4, 2013 - Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans. SEW Staff  |  Print version Stolen Logins for 2 Million Email & Social Media Accounts Found Online December 4, 2013 - Researchers from Trustwave's SpiderLabs have discovered a database with over 1.58 million website login details. Users of Google, Facebook, Twitter, Yahoo and LinkedIn are reportedly affected by the botnet attack. Dan Worth  |  Print version Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers December 4, 2013 - Google and NORAD have launched their respective Santa Trackers, each with new functionality, games and maps to track Santa's flight. NORAD's site had a complete makeover to HTML5 this year, with help from Microsoft to make it web and mobile friendly. Jennifer Slegg  |  Print version Google's Universal Privacy Policy Class Action Lawsuit Dismissed December 4, 2013 - A US Magistrate in San Jose has dismissed a class action lawsuit challenging Google's universal privacy policy, finding that plaintiffs failed to prove any injury caused by Google's co-mingling of their data across all services used. Miranda Miller  |  Print version Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute December 4, 2013 - Video production company Definitive Television is refusing to remove a racist commercial for law firm McCutcheon & Hamner from their YouTube channel. The alleged client claims they never contracted the company to produce the video. Miranda Miller  |  Print version Facebook News Feed Now Favors High-Quality Articles December 4, 2013 - Facebook announced changes to its News Feed algorithm that give favorable placement to high-quality content including links to articles -- especially for mobile users. Additional changes include story bumping for posts with comments and an "additional art Jessica Lee  |  Print version Digital Marketers: 'Insanely Ambitious' Wolfram Language Tools Coming Soon December 4, 2013 - Stephen Wolfram recently shared a sneak peek at his new knowledge-based programming language -- a system he promises is "insanely more ambitious" than Google's Knowledge Graph. The possibilities for marketers warrant keeping a close eye. Miranda Miller  |  Print version Marketing & Sales Alignment: 5 Practical Tips December 4, 2013 - How do you tap into the experiences of the sales team in a way that allows for the agile adaptation of your content strategy? Columnist Brad Miller offers 5 practical tips. Brad Miller  |  Print version Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers December 4, 2013 - Analysis from Conductor reveals several strategies that superstar SEOs use to achieve success. Learn how Superstar SEOs approach content in today’s post-Panda/Penguin/Hummingbird quality content landscape and more. Nathan Safran  |  Print version Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago December 4, 2013 - Video ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video sharing since 2006. Greg Jarboe  |  Print version   Webinars Upcoming Events Well, Hello There: Communicating in Your Customer's Language December 5, 2013 1:00pm ET / 10:00am PT PPC Pause and Reflections for 2013 December 12, 2013 1:00pm ET / 10:00am PT SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 Featured Jobs White Papers Associate Online Marketing Manager Associate Online Marketing Manager (Outlook Amusements) - Burbank - Located in the heart of the Burbank Media District, Outlook Amusements, Inc. is a fast-growing... Pay-Per-Click Marketing Specialist Pay-Per-Click Marketing Specialist (VONT) - Westbrook - VONT is seeking an experienced PPC Marketing Specialist to join our growing team on-site in our Westbrook,... State of Digital Marketing Talent Online Marketing Institute - Dec 2, 2013 Webinar: Authoring Your Way to the Semantic Web 3.0, Covario ClickZ Academy - Nov 15, 2013 The Digital Marketing Agency's Guide to Call Tracking LogMyCalls - Nov 14, 2013 A Picture Is Worth 1,000 Words: Using Visuals to Generate Breakthrough Results from Social Media Marketing, Cara Phillips SES Conference & Expo - Nov 26, 2013

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