Why Obsessing Over One Keyword Could Sink Your Whole Site

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SEW Daily November 14, 2013  RSS  Like  Follow Why Obsessing Over One Keyword Could Sink Your Whole Site November 14, 2013 - If you focus all your SEO efforts on a single term with a "Page 1 or Bust" mentality, you're putting your business and domain in jeopardy. Here's why you should take a more diversified, comprehensive approach to keyword targeting and expansion. Ken Lyons  |  Print version 4 Ways to Get Link Building Into Your Client's DNA November 14, 2013 - Link building isn't just some activity you do. It should be an integral part of all your activities, even outside regular marketing. Here's how to get link building integrated into the DNA of your client's daily activities for best SEO results. Peter van der Graaf  |  Print version Advertisement Boost Your Career and Salary Potential! Search Engine Marketing is evolving. Stay on the cutting-edge with a 100% online Advanced Certificate from regionally accredited University of San Francisco. In as little as 8 weeks, earn a respected credential in Search Engine Marketing, Social Media, Mobile Marketing or Digital Analytics! Learn to maximize every marketing dollar, boost ROI and drive results through proven Internet marketing best practices. Get Info Now! Top 9 Twitter PPC Opportunities and Challenges November 14, 2013 - Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel. Dave Schwartz  |  Print version Top Online Retailers Lag in Mobile Experience [Study] November 13, 2013 - Just in time for the holiday shopping season, The Search Agency released its mobile experience scorecard for the top online retailers in the United States. Of the 100 retailers examined, REI came in first and Apple came in last. Jessica Lee  |  Print version Google AdWords Adds Click-to-Call Ads to Conversion Columns November 13, 2013 - Google AdWords advertisers who are using mobile "Click to Call" ads will now find them listed in the regular Conversion column. This is part of a change to make it easier for advertisers to optimize their bidding strategy for click to call. Jennifer Slegg  |  Print version Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized November 13, 2013 - Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. Here are five ways brands and agencies can ensure maximum mobile search reach and engagement. Krista LaRiviere  |  Print version How to Implement a Tiered PPC Bidding Strategy November 13, 2013 - When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized. Justin Freid  |  Print version Why Google's Hummingbird Algorithm Isn't for the Birds November 13, 2013 - Hummingbird gives Google a better understanding of query meaning by recognizing and then connecting entities and attributes contained within search queries to existing knowledge data, then applying context to each query. So what are SEO folks to do? Grant Simmons  |  Print version Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads November 13, 2013 - Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube. Greg Jarboe  |  Print version   Webinars Upcoming Events Authoring Your Way to the Semantic Web 3.0 November 14, 2013 1:00pm ET / 10:00am PT Well, Hello There: Communicating in Your Customer's Language December 5, 2013 1:00pm ET / 10:00am PT SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 SES San Francisco August 11-14, 2014 Featured Jobs White Papers Pay-Per-Click Marketing Specialist Pay-Per-Click Marketing Specialist (VONT) - Westbrook - VONT is seeking an experienced PPC Marketing Specialist to join our growing team on-site in our Westbrook,... Editorial and Search Strategist Editorial and Search Strategist (Autodesk Inc. ) - San Francisco - As a global leader in 3D design, engineering, and entertainment software, Autodesk helps people... 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