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Thursday, 7 November 2013

The Role of #Hashtags in Social Media and Search

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SEW Daily November  7, 2013
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The Role of #Hashtags in Social Media and Search The Role of #Hashtags in Social Media and Search
November 7, 2013 - Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Here's how you can make hashtags work for you.
Rebecca Murtagh  |  Print version
315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study] 315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study]
November 7, 2013 - After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in the top two positions by 399 percent, and in the third through fifth positions by 97 percent.
Jon Schepke  |  Print version
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Adobe Adds Cloud-Based Mobile Services Adobe Adds Cloud-Based Mobile Services
November 7, 2013 - Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud.
Thom Craver  |  Print version
SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals
November 6, 2013 - The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was a marked increase in entry-level SEO professionals, along with a decrease in people with three to five years experience
ClickZ  |  Print version
Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success
November 6, 2013 - Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile impression share, investment, and cost per click is up in the post-Enhanced Campaigns world.
Jessica Lee  |  Print version
10 Online PR Lessons From the Huge Success of Phonebloks 10 Online PR Lessons From the Huge Success of Phonebloks
November 6, 2013 - How do you turn an idea, an explainer video, and small budget into 17 million YouTube views, thousands of quality links, 900,000 registered supporters, and coverage in leading media just eight weeks later? Here's how Phonebloks did just that.
Ken McGaffin  |  Print version
No. 1 Position in AdWords Doesn't Always Get Highest CTR [Study] No. 1 Position in AdWords Doesn't Always Get Highest CTR [Study]
November 6, 2013 - Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR, data showed that wasn't the case for advertising on its search partner and display network.
Jessica Lee  |  Print version
Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search
November 6, 2013 - Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing, where to publish content, relationships, link building vs. social signals, and the importance of email marketing.
Brad Miller  |  Print version
 
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