Storytelling Persuasion and the Result that Google Wants to Rank - The Moz Top 10

View this email in your browser. November 2013, Issue 2 The Moz Top 10 With the leaves falling from the trees, Roger has gone the extra mile to find the 10 most valuable marketing articles from the last couple of weeks. There's something here for all types of marketers—we hope you enjoy the issue! Why "Simple" Websites are Scientifically Better Using a Google study as a foundation, this piece weaves together credible sources and plenty of examples to prove a rather compelling point: Simpler sites are more appealing and effective. Top 20 Local Search Ranking Factors: An Illustrated Guide This year's Local Search Ranking Factors identified 83 foundational ranking factors. This guide explains the top 20 most important factors and offers a succinct, illustrated example of each. 7 Big, Recent Twitter Changes You Should Know About to Optimize Your Tweeting Between updates for mobile operating systems and the @MagicRecs recommendation engine, these are seven updates that Twitter users of all kinds will want to see. To Persuade People, Tell Them a Story Emotional responses are at the heart of many important decisions, whether we acknowledge them or not. This piece from the Journal shows you how by telling a story of its own, explaining how you can use effective storytelling to win people over. Subject Line Data: Choose Your Words Wisely After studying 24 billion delivered emails, it's safe to say that MailChimp is an authority on what works. This in-depth study looks at what works (and what doesn't) in the all-important subject line. The PR Strategies SEOs Haven't Learned PR is one area in which many SEOs have plenty of room to grow, and taking a few steps in the right direction is easier than you might think. In this post, Ross Hudgens details several of those steps. Google's Broken Promises and Who's Running the Search Engine? Danny Sullivan details two major promises that Google made and has since broken, also diving into a discussion of the executives in charge of the search giant's current path. 10 Unconventional Keyword Research Tools to Include in Your SEO Toolbox There's no denying that keyword research is changing, so staying on top of the most recent tools is more important than ever. Here's a list of what works well in today's world of search. 5 Painfully Obvious but Extremely Effective Facebook Tactics Nobody Told You About Facebook tactics are easy to come by, but some of the most effective ones are often overlooked. Read about them here. Be the Result that Google Wants to Rank As SEOs, we spend most of our time trying to figure out Google's algorithms so we can rank well. Google, on the other hand, is trying to tweak its algorithms so searchers find the best sites. Rather than trying to optimize for the enigma that is Google, why don't we just make our sites the best results, so Google will have to rank us well? Need to subscribe to the Moz Top 10? Sign up here. Do you have something Top 10-worthy? Let Cyrus, our editor, know what you'd like to see. To unsubscribe please click here Moz Top 10 119 Pine St., Seattle, WA, 98101