Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

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SEW Daily November 13, 2013  RSS  Like  Follow Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized November 13, 2013 - Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. Here are five ways brands and agencies can ensure maximum mobile search reach and engagement. Krista LaRiviere  |  Print version How to Implement a Tiered PPC Bidding Strategy November 13, 2013 - When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized. Justin Freid  |  Print version Advertisement Boost Your Career and Salary Potential! Search Engine Marketing is evolving. Stay on the cutting-edge with a 100% online Advanced Certificate from regionally accredited University of San Francisco. In as little as 8 weeks, earn a respected credential in Search Engine Marketing, Social Media, Mobile Marketing or Digital Analytics! Learn to maximize every marketing dollar, boost ROI and drive results through proven Internet marketing best practices. Get Info Now! Why Google's Hummingbird Algorithm Isn't for the Birds November 13, 2013 - Hummingbird gives Google a better understanding of query meaning by recognizing and then connecting entities and attributes contained within search queries to existing knowledge data, then applying context to each query. So what are SEO folks to do? Grant Simmons  |  Print version Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads November 13, 2013 - Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube. Greg Jarboe  |  Print version Google AdWords Adds Search Network with Display Select Option November 12, 2013 - Google's new option uses improved signals and methods to determine which of the display network sites an advertiser's ads are likely to perform the best. Initial tests showed 35 percent higher click-through rates and 35 percent lower costs. Jennifer Slegg  |  Print version Google Helpouts: Pay For Expert Advice By Video November 12, 2013 - Google Helpouts is the latest offering from the company, which is similar to a video format of a Q&A site, except you get to ask the questions, have an expert answer them, and pay for the privilege. It is all done live over video. Jennifer Slegg  |  Print version SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3 November 12, 2013 - SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual "State of Search" report. Participants will receive a copy of the research (usually for members only or for a fee) plus a chance to win an iPad 3. Jessica Lee  |  Print version Cyber Monday Optimization Checklist November 12, 2013 - You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for Cyber Monday 2013 and claim your share of the estimated $82 billion that will be spent in online holiday shopping. Jim Yu  |  Print version Top Tips for Social PPC Success From the Experts November 12, 2013 - While there are many similarities between social PPC and search PPC, there are some key differences. If you're struggling to get your head around Facebook, LinkedIn or Twitter PPC, here are some best practices for success from the social PPC pros. Melissa Mackey  |  Print version 5 New Awesome Features Twitter Would be Crazy Not to Add November 12, 2013 - As Twitter seeks out new revenue streams over the next year, the company should consider adding these hot new features: embedded Slideshares; click to buy; retargeting for promoted tweets; feed control; and basic analytics for basic users. Uri Bar-Joseph  |  Print version   Webinars Upcoming Events Authoring Your Way to the Semantic Web 3.0 November 14, 2013 1:00pm ET / 10:00am PT Well, Hello There: Communicating in Your Customer's Language December 5, 2013 1:00pm ET / 10:00am PT SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 SES San Francisco August 11-14, 2014 Featured Jobs White Papers Pay-Per-Click Marketing Specialist Pay-Per-Click Marketing Specialist (VONT) - Westbrook - VONT is seeking an experienced PPC Marketing Specialist to join our growing team on-site in our Westbrook,... Editorial and Search Strategist Editorial and Search Strategist (Autodesk Inc. ) - San Francisco - As a global leader in 3D design, engineering, and entertainment software, Autodesk helps people... Campaign Manager, SEM & Display Campaign Manager, SEM & Display (Webmarketing123) - Emeryville - Webmarketing123, a digital marketing agency in Emeryville, CA, is looking for a Campaign Manager to... Badass Blogging: Best Practices to Enhance Your Customer Reach, Dan Cristo SES Conference & Expo - Nov 12, 2013 Badass Blogging: Best Practices to Enhance Your Customer Reach, Virginia Nussey SES Conference & Expo - Nov 12, 2013 Beyond the Last Click: Smart Multi-Touch Attribution Modeling, Premal Shah SES Conference & Expo - Nov 12, 2013 Beyond the Last Click: Smart Multi-Touch Attribution Modeling, Siddharth Shah SES Conference & Expo - Nov 12, 2013

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