SEO Updates

Friday, 22 November 2013

Image Optimization: How to Rank on Image Search

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SEW Daily November 22, 2013
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Image Optimization: How to Rank on Image Search Image Optimization: How to Rank on Image Search
November 22, 2013 - Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here's how to do it.
Dave Davies  |  Print version
Link Building 101: Utilizing Past and Current Relationships Link Building 101: Utilizing Past and Current Relationships
November 22, 2013 - When launching a new link building campaign or a new website, building strong relationships will lead to great links, better visibility, better social media engagement, mutually beneficial opportunities, and an overall better market presence.
Jon Ball  |  Print version
Twitter Puts Mobile Front and Center for the Holidays Twitter Puts Mobile Front and Center for the Holidays
November 22, 2013 - Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season.
Rachel Pasqua  |  Print version
A New Google Shopping Experience in Time for the Holidays A New Google Shopping Experience in Time for the Holidays
November 22, 2013 - Google has announced a better way to shop online with features that let you view product details with ease across devices - including an expansion of a feature that provides a 360-degree view of certain products on Google Shopping.
Jessica Lee  |  Print version
'Doctor Who' Google Doodle Wants You To #SaveTheDay 'Doctor Who' Google Doodle Wants You To #SaveTheDay
November 22, 2013 - Today's Google Doodle (or Whodle) commemorates the 50th anniversary of the hit BBC science fiction show "Doctor Who". The premise: the Doctor's mortal enemy, the evil Daleks have stolen the Google logo, and it's up to the Doctor, to Save The Day.
Simon Heseltine  |  Print version
Bing Sunsets Shopping Search, Integrates Directly Into Web Results Bing Sunsets Shopping Search, Integrates Directly Into Web Results
November 21, 2013 - Since August, Bing has completely integrated shopping results directly into main the main experience. Now, as of yesterday, Bing has retired the notion of a "dedicated shopping" experience when you search for products.
Thom Craver  |  Print version
Pinterest Explores Local Marketing with 'Place Pins' Pinterest Explores Local Marketing with 'Place Pins'
November 21, 2013 - "Place Pins" offers a new way for local businesses to market themselves on Pinterest. The interactive map allows pinners to pin places they want to visit someday. These pins include local establishments with addresses and phone numbers.
Jessica Lee  |  Print version
Effective Storytelling for Brands: How to Drive Discovery & Engagement
November 21, 2013 - Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found (e.g., in Google search), friended (e.g., liked on Facebook), followed (e.g., followed on Twitter), and forwarded (e.g., shared).
Ben Straley  |  Print version
What You Can Learn From Google Analytics Mobile Reports What You Can Learn From Google Analytics Mobile Reports
November 21, 2013 - The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution.
Anna Lewis  |  Print version
Future of Paid Search: Think Target Audiences, Not Just Keywords Future of Paid Search: Think Target Audiences, Not Just Keywords
November 21, 2013 - It's time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others) the core concepts of how to target people above and beyond keyword groups by targeting audiences.
Alistair Dent  |  Print version
Top 20 Most Shared Video Ads of 2013 Top 20 Most Shared Video Ads of 2013
November 21, 2013 - Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart – an annual ranking of the year's most socially-shared video ads – which was released today by Unruly.
Greg Jarboe  |  Print version
 
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