Google's Hummingbird Unleashed

View this email in your browser. November 2013, Issue 1 The Moz Top 10 We love finding the best marketing articles on the web, and now we need your help! If you have a moment, please offer your insight by taking the 2013 Industry Survey. We'll share the results, and you may win a cool prize. Here's the 10 best articles in the world of marketing and SEO: Search: Not Provided: What Remains, Keyword Data Options, the Future As Google's (not provided) nears 100%, analytics guru Avinash Kaushik offers one of the most comprehensive overviews to date on gathering keyword data and strategies for the future. Hummingbird Unleashed Google's Hummingbird is upon us, but do marketers really understand what it means to them? Search expert Gianluca Fiorelli breaks down how the search giant is starting to think like a human, and what it means for your content. Authorship is Dead, Long Live Authorship AJ Kohn explains how Google killed the authorship program and how this actually means authorship is more important than ever. Citation Building Strategies – The Complete List for Local Businesses Holy local rankings, Batman! Going way beyond listing your business on Yelp, Google, and Yahoo, Benjamin Beck lists over 50 creative ways to earn citations to dominate local search. How Headline Length Impacts Engagement The folks at Outbrain studied metrics of over 100,000 headlines to see what length generated the most reader engagement, and share the results here. 48% of Emails are Opened on Mobile; Gmail Opens Down 20% Since Tabs Are you reading this email on a mobile device? The latest stats say that almost half of all emails are opened on phones and tablets, and changes in Gmail are affecting open rates for marketers. How We Grew Our Blog to 5,000+ Subscribers in Five Weeks Content is everywhere, but a lot of it is boring and unsuccessful. So how do you stand out? The folks at Groove learned the hard way before discovering the secrets to successful content. What You Need to Understand About Google Penguin Recovery You've cleaned up your links and successfully got your Google penalty lifted. So why are your rankings still down? Rea Hoffman breaks it down and explains what it takes to move the needle in the right direction. The "Big" Content Promotion Tip That'll Save You a Lot of Pain: Never Fail. We've all run marketing campaigns that fell, um... flat. What if you could guarantee all your campaigns, link building efforts, PR and content strategies would work ahead of time? Richard Baxter explains how his team delivers. Brandopolis: How the world's biggest brands make their mark online Sometimes you want to learn from the best. In this in-depth report, Brandopolis explores how the world's most successful brands tackle the same marketing problems we all face everyday, and succeed. Need to subscribe to the Moz Top 10? Sign up here. Do you have something Top 10-worthy? Let Cyrus, our editor, know what you'd like to see. To unsubscribe please click here Moz 119 Pine St., Ste. 400, Seattle, WA, 98101