Effective Storytelling for Brands: How to Drive Discovery & Engagement

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SEW Daily November 21, 2013  RSS  Like  Follow Effective Storytelling for Brands: How to Drive Discovery & Engagement November 21, 2013 - Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found (e.g., in Google search), friended (e.g., liked on Facebook), followed (e.g., followed on Twitter), and forwarded (e.g., shared). Ben Straley  |  Print version What You Can Learn From Google Analytics Mobile Reports November 21, 2013 - The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution. Anna Lewis  |  Print version Future of Paid Search: Think Target Audiences, Not Just Keywords November 21, 2013 - It's time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others) the core concepts of how to target people above and beyond keyword groups by targeting audiences. Alistair Dent  |  Print version Top 20 Most Shared Video Ads of 2013 November 21, 2013 - Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart – an annual ranking of the year's most socially-shared video ads – which was released today by Unruly. Greg Jarboe  |  Print version U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers November 20, 2013 - The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices. Jessica Lee  |  Print version Matt Cutts: Create Unique Meta Descriptions for Your Most Important Pages November 20, 2013 - "The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta tag description, but I wouldn't have duplicate meta tag descriptions," according to Google's Distinguished Engineer Matt Cutts. Jennifer Slegg  |  Print version Sponsored Article: Online Video Advertising - Entering Our Teenage Years November 20, 2013 - The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. SEW Staff  |  Print version 1 Pinterest Pin = 2 Site Visits, 6 Pageviews, 78 Cents November 20, 2013 - Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally pinned - with the average pin being worth 78 cents in sales for all types of publishers. Jessica Lee  |  Print version 8 Reasons Your Reconsideration Request Will Fail November 20, 2013 - Google has made the process of applying for reconsideration of a site very difficult. If you're one of the unlucky ones struggling to get a penalty removed, here are eight common mistakes to avoid to ensure your reconsideration request succeeds. Marie Haynes  |  Print version 8 Video Types to Add to Your Content Marketing November 20, 2013 - With so many different ways to incorporate video into your content marketing, there's no excuse not to. Here are eight video production types and how they can be used to increase awareness, build lead generation, and establish trust with customers. Lisa Barone  |  Print version Google's Matt Cutts: Responsive Design Won't Hurt Your SEO November 20, 2013 - There are fewer SEO drawbacks when using responsive design versus a lightweight mobile version, but a mobile site can work just as well as responsive design, as long as you avoid dividing your PageRank and duplicate content issues. Jennifer Slegg  |  Print version   Webinars Upcoming Events A Whole Slew Of Link Building Strategies December 3, 2013 1:00pm ET / 10:00am PT Well, Hello There: Communicating in Your Customer's Language December 5, 2013 1:00pm ET / 10:00am PT PPC Pause and Reflections for 2013 December 12, 2013 1:00pm ET / 10:00am PT SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Hong Kong September 16-18, 2014 ClickZ Live Chicago November 3-6, 2014 Featured Jobs White Papers Pay-Per-Click Marketing Specialist Pay-Per-Click Marketing Specialist (VONT) - Westbrook - VONT is seeking an experienced PPC Marketing Specialist to join our growing team on-site in our Westbrook,... Editorial and Search Strategist Editorial and Search Strategist (Autodesk Inc. ) - San Francisco - As a global leader in 3D design, engineering, and entertainment software, Autodesk helps people... Campaign Manager, SEM & Display Campaign Manager, SEM & Display (Webmarketing123) - Emeryville - Webmarketing123, a digital marketing agency in Emeryville, CA, is looking for a Campaign Manager to... Webinar: Authoring Your Way to the Semantic Web 3.0, Covario ClickZ Academy - Nov 15, 2013 The Digital Marketing Agency's Guide to Call Tracking LogMyCalls - Nov 14, 2013 Badass Blogging: Best Practices to Enhance Your Customer Reach, Dan Cristo SES Conference & Expo - Nov 12, 2013 Badass Blogging: Best Practices to Enhance Your Customer Reach, Virginia Nussey SES Conference & Expo - Nov 12, 2013

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