SEO Updates

Monday, 4 November 2013

Could Bing Ever Overtake Google in Search?

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SearchEngineWatch.com
SEW Daily November  4, 2013
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Could Bing Ever Overtake Google in Search? Could Bing Ever Overtake Google in Search?
November 4, 2013 - Google has dominated search, but Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Here's what it would take for Bing to surpass Google.
Mark Jackson  |  Print version
14 Metrics Every PPC Report Should Have 14 Metrics Every PPC Report Should Have
November 4, 2013 - Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how these stages can apply to your PPC efforts. Depending on the frequency of your reporting, here are 14 metrics to include.
Noran El-Shinnawy  |  Print version
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The Continued Collision of Big Data with Mobile & Local The Continued Collision of Big Data with Mobile & Local
November 4, 2013 - We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search. But is the data questionable when ad companies have a vested interest in reporting higher performance?
Michael Boland  |  Print version
Google Penguin Got You Down? Work on Customer Service
November 3, 2013 - You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do poorly. Investments in training and staff, guided by research, will help retain customers during tough SEO times.
Adam Stetzer  |  Print version
 
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