5 Facebook Ad Features to Use NOW!

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SEW Daily November  5, 2013  RSS  Like  Follow 5 Facebook Ad Features to Use NOW! November 5, 2013 - Facebook has made improvements that provide advertisers more control, more organization, and streamlined ad creation. Here are five features you should be using now, how to use them, and how to benefit from these less talked about features. Merry Morud  |  Print version Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries November 5, 2013 - Reaching buyers earlier in the purchase cycle has benefits. Done right, buyers will return as they near the end of the purchase funnel. Done consistently, buyers will begin to see your brand as the go-to authority in your industry. Nathan Safran  |  Print version Facebook Mobile Referrals Up More Than 250% [Study] November 5, 2013 - New research shows that mobile traffic from Facebook to publisher websites was up 253 percent year-over-year. This data comes on the heels of Facebook's third-quarter earnings, which showed mobile ads accounted for nearly 50 percent of ad revenue. Jessica Lee  |  Print version Advertisement Boost Your Career and Salary Potential! Search Engine Marketing is evolving. Stay on the cutting-edge with a 100% online Advanced Certificate from regionally accredited University of San Francisco. In as little as 8 weeks, earn a respected credential in Search Engine Marketing, Social Media, Mobile Marketing or Digital Analytics! Learn to maximize every marketing dollar, boost ROI and drive results through proven Internet marketing best practices. Get Info Now! Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013 November 4, 2013 - Several Meetup Groups plan to converge on the SES Chicago conference this week. Here, organizers of several of these groups share insights on Hummingbird's impact on SEO; how to cope without keyword data; and their Google holiday wish list. Greg Jarboe  |  Print version Could Bing Ever Overtake Google in Search? November 4, 2013 - Google has dominated search, but Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Here's what it would take for Bing to surpass Google. Mark Jackson  |  Print version 13 Metrics Every PPC Report Should Have November 4, 2013 - Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how these stages can apply to your PPC efforts. Depending on the frequency of your reporting, here are 13 metrics to include. Noran El-Shinnawy  |  Print version The Continued Collision of Big Data with Mobile & Local November 4, 2013 - We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search. But is the data questionable when ad companies have a vested interest in reporting higher performance? Michael Boland  |  Print version   Webinars Upcoming Events Authoring Your Way to the Semantic Web 3.0 November 14, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 SES San Francisco August 11-14, 2014 Featured Jobs White Papers Editorial and Search Strategist Editorial and Search Strategist (Autodesk Inc. ) - San Francisco - As a global leader in 3D design, engineering, and entertainment software, Autodesk helps people... Campaign Manager, SEM & Display Campaign Manager, SEM & Display (Webmarketing123) - Emeryville - Webmarketing123, a digital marketing agency in Emeryville, CA, is looking for a Campaign Manager to... SEO Campaign Manager SEO Campaign Manager (Straight North) - Charlotte - We are looking for a talented SEO Campaign Manager to join the team at our office in Charlotte, NC. The focus of... How to control costs in your business: 5 tips to keep spending down Sage - Oct 30, 2013 Avoiding common VAT mistakes Sage - Oct 30, 2013 How to keep your finances in check Sage - Oct 30, 2013 Banish the red tape of international trade Sage - Oct 30, 2013

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