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Friday, 8 November 2013

4 Google Changes and How Online Merchants Can Adapt

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SEW Daily November  8, 2013
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4 Google Changes and How Online Merchants Can Adapt 4 Google Changes and How Online Merchants Can Adapt
November 8, 2013 - Google has rolled out many changes of late, from "(not provided)", to local availability, to Hummingbird, and Shared Endorsements. Here's a quick recap of these recent changes, with pointers on how online merchants can still maintain a profit.
Mary Weinstein  |  Print version
Google Webmaster Tools Adds Manual Action Penalty: Image Mismatch Google Webmaster Tools Adds Manual Action Penalty: Image Mismatch
November 8, 2013 - Reports of a new manual action alert in Google Webmaster Tools called "image mismatch" have been surfacing this week. Google explains how image mismatch could be happening, and what to do if you see this alert.
Jessica Lee  |  Print version
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Google Doodle Administers Rorschach Inkblot Test Google Doodle Administers Rorschach Inkblot Test
November 8, 2013 - Today's interactive Google Doodle honors Swiss psychologist Hermann Rorschach, best known for creating the Rorschach inkblot test. The Doodle adds a layer of engagement that lets users share their interpretation of the inkblots on social media.
Jessica Lee  |  Print version
The Role of #Hashtags in Social Media and Search The Role of #Hashtags in Social Media and Search
November 7, 2013 - Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Here's how you can make hashtags work for you.
Rebecca Murtagh  |  Print version
315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study] 315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study]
November 7, 2013 - After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in the top two positions by 399 percent, and in the third through fifth positions by 97 percent.
Jon Schepke  |  Print version
Adobe Adds Cloud-Based Mobile Services Adobe Adds Cloud-Based Mobile Services
November 7, 2013 - Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud.
Thom Craver  |  Print version
 
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