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Wednesday, 6 November 2013

10 Online PR Lessons From the Huge Success of Phonebloks

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SEW Daily November  6, 2013
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10 Online PR Lessons From the Huge Success of Phonebloks 10 Online PR Lessons From the Huge Success of Phonebloks
November 6, 2013 - How do you turn an idea, an explainer video, and small budget into 17 million YouTube views, thousands of quality links, 900,000 registered supporters, and coverage in leading media just eight weeks later? Here's how Phonebloks did just that.
Ken McGaffin  |  Print version
No. 1 Position in AdWords Doesn't Always Get Highest CTR [Study] No. 1 Position in AdWords Doesn't Always Get Highest CTR [Study]
November 6, 2013 - Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR, data showed that wasn't the case for advertising on its search partner and display network.
Jessica Lee  |  Print version
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Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search
November 6, 2013 - Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing, where to publish content, relationships, link building vs. social signals, and the importance of email marketing.
Brad Miller  |  Print version
5 Facebook Ad Features to Use NOW! 5 Facebook Ad Features to Use NOW!
November 5, 2013 - Facebook has made improvements that provide advertisers more control, more organization, and streamlined ad creation. Here are five features you should be using now, how to use them, and how to benefit from these less talked about features.
Merry Morud  |  Print version
Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries
November 5, 2013 - Reaching buyers earlier in the purchase cycle has benefits. Done right, buyers will return as they near the end of the purchase funnel. Done consistently, buyers will begin to see your brand as the go-to authority in your industry.
Nathan Safran  |  Print version
Facebook Mobile Referrals Up More Than 250% [Study] Facebook Mobile Referrals Up More Than 250% [Study]
November 5, 2013 - New research shows that mobile traffic from Facebook to publisher websites was up 253 percent year-over-year. This data comes on the heels of Facebook's third-quarter earnings, which showed mobile ads accounted for nearly 50 percent of ad revenue.
Jessica Lee  |  Print version
 
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