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Thursday, 10 October 2013

Twitter Analytics: A Beginner's Guide

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SEW Daily October 10, 2013
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Twitter Analytics: A Beginner's Guide Twitter Analytics: A Beginner's Guide
October 10, 2013 - You'll find some very useful information in Twitter Analytics, including timeline activity, follower demographics, and website analytics. Here's what you can learn from the official Twitter Analytics, as well as some alternative options.
Kristi Hines  |  Print version
Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013 Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013
October 10, 2013 - Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren't the only one. Both Google and Yahoo agree that Minion costumes – from the "Despicable Me" movies – are the top trending costumes of 2013.
Danny Goodwin  |  Print version
Organic Search Noticeably Absent From Google Analytics 2013 Summit Organic Search Noticeably Absent From Google Analytics 2013 Summit
October 10, 2013 - Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers.
Rebecca Murtagh  |  Print version
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4 Terrifying Local Search Marketing & SEO Mistakes 4 Terrifying Local Search Marketing & SEO Mistakes
October 10, 2013 - Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers.
Adam Dorfman  |  Print version
Google Penguin 2.1: Who Got Hit? Google Penguin 2.1: Who Got Hit?
October 9, 2013 - Penguin is back, and link spam cannot run and hide. With the 2.1 data refresh, G-Squared Interactive looked at factors that triggered 2.1,and said culprits included forum spam, blogroll spam and spammy directories, to name a few.
Jessica Lee  |  Print version
Bing Ads Express Manages Paid Search for Local Businesses Bing Ads Express Manages Paid Search for Local Businesses
October 9, 2013 - Bing has launched a new automated paid search program in 25 U.S. cities that makes it easier for local businesses to start PPC advertising. Claim your business, write an ad, select where you want it to run, and Bing's algorithms will do the rest.
Jessica Lee  |  Print version
Google Algorithm Tweak Tries to Squash Mug Shot Websites Google Algorithm Tweak Tries to Squash Mug Shot Websites
October 9, 2013 - Google is putting the kibosh on the controversial for-profit mug shot website industry through a recent algorithmic update that extracts such sites from the search results. However, some free speech advocates are questioning the move.
Jessica Lee  |  Print version
Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be
October 9, 2013 - A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend.
Danny Goodwin  |  Print version
4 Google Carousel Optimization Tips 4 Google Carousel Optimization Tips
October 9, 2013 - Google Carousel presents a new opportunity to appear at the top of the search results, but with it also comes some new best practices. Here's a look at how Google's Carousel works, its impact on industries, some tips on images, and how to optimize.
Jim Yu  |  Print version
The Causal Nexus of SEO The Causal Nexus of SEO
October 9, 2013 - Everything you do won't necessarily lead directly to more rankings, traffic, or sales, but that doesn't mean it didn't work; it may simply be the first domino to fall. Here are three important reminders as you navigate today's convoluted SEO path.
Jennifer Van Iderstyne  |  Print version
How to Turn Data & Creativity Into Great Content in 3 Steps How to Turn Data & Creativity Into Great Content in 3 Steps
October 9, 2013 - Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process to combine creativity with metric-driven subjects and content. The result? Great content.
Brad Miller  |  Print version
Broken Link Building: Why Suggesting Your Own Content Isn't a Smart Strategy Broken Link Building: Why Suggesting Your Own Content Isn't a Smart Strategy
October 9, 2013 - The higher the quality of the replacement content you suggest, the higher the likelihood that your pitch will succeed. By limiting your replacement strategy to just your own content, you reduce the chances of your pitch being successful. Here's why.
Ken McGaffin  |  Print version
 
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