Searcher Personas: A Case for User-Centric SEO

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SEW Daily October 22, 2013  RSS  Like  Follow Searcher Personas: A Case for User-Centric SEO October 22, 2013 - Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas. Guillaume Bouchard  |  Print version Demographics and Interests: Coming to a Google Analytics Profile Near You October 22, 2013 - Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base. Carrie Hill  |  Print version How B2B Advertisers Can Use Q4 to Dominate Q1 October 22, 2013 - Q4 doesn't have to be a wasteland. Till the soil of this fertile time of year so that your crops in Q1 will be bigger and better! This list of tactics will help make you as highly visible to your audience as possible now to ramp up sales in Q1. Joseph Kerschbaum  |  Print version Facebook Exchange Coming to DoubleClick Bid Manager 'In a Few Months' October 21, 2013 - The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry. Jennifer Slegg  |  Print version Google Doodle Pays Homage to 'Salsa Queen' Celia Cruz October 21, 2013 - Google honors the Cuban-American entertainer who became known as the "Salsa Queen" amongst adoring fans. During her reign, Celia Cruz garnered several Grammy Awards and gold records, performing well into her 70s. Jessica Lee  |  Print version Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results October 21, 2013 - Still in beta, Marin is offering "PositionLock" technology to certain customers, and promises up to 95 percent accuracy in locking down a position in the paid search results for a given keyword. The new feature is one in a series of investments for the br Jessica Lee  |  Print version How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World October 21, 2013 - Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here's how you PPC data can help guide your SEO strategies, and other actionable next steps. Ben Goodsell  |  Print version Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics October 21, 2013 - Want to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages with your target audiences? Here are the top five YouTube metrics you'll want to understand. Purna Virji  |  Print version 20 Inspiring (Mildly Edited) Historical Quotes About SEO & Social October 21, 2013 - We often quote the famouse words of great philosophers, artists, and politicians. But what would Shakespeare, FDR, Bacon, Marx, and others have said if they lived in the era of online marketing, Google, Twitter, and Facebook? Here's a guess... Simon Heseltine  |  Print version   Webinars Upcoming Events Authoring Your Way to the Semantic Web 3.0 November 14, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 SES San Francisco August 11-14, 2014 Featured Jobs White Papers SEO Campaign Manager SEO Campaign Manager (Straight North) - Charlotte - We are looking for a talented SEO Campaign Manager to join the team at our office in Charlotte, NC. The focus of... Senior Digital Strategist Senior Digital Strategist (Ready Set Rocket) - New York - Ready Set Rocket, a SoHo based digital agency, is seeking an experienced digital strategist to join our team... Digital Marketing Manager Digital Marketing Manager (Ready Set Rocket) - NEW YORK - Ready Set Rocket is seeking an experienced online marketer to join our team as the Digital Marketing Manager... Webinar: Preparing for the Mobile Majority: How to Win When Mobile Matters Most, Urban Airship ClickZ Academy - Oct 21, 2013 How to convert 25-40% of prospects in to customers Optilead - Oct 15, 2013 Webinar: 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business, LogMyCalls ClickZ Academy - Oct 17, 2013 How to choose the right CMS: a guide for marketers and developers Sitecore - Oct 9, 2013

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