Metadata & You: Best Practices, Benefits & Implementation Made Easy

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SEW Daily October 14, 2013  RSS  Like  Follow Metadata & You: Best Practices, Benefits & Implementation Made Easy October 14, 2013 - The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here's a look at the major metadata elements, their benefits, how to implement them, and some tools to make it easier. Andrew Delamarter  |  Print version 3 SEO Success Factors for 2014 October 14, 2013 - What will successful SEO look like in 2014? It will mean allowing your audience to help you build a local presence; building a community, a socialized brand; and optimizing an experience for those who are mobile and content hungry. Josh McCoy  |  Print version 5 Inbound Marketing Essentials to Audit October 14, 2013 - As you go through an audit of your company's current demand generation status, here are some tips and questions to ask about your target audience and messaging; website/homepage; blog; social presence; and lead captures/call to action. Uri Bar-Joseph  |  Print version Will Google Punish a Guest Posting Strategy Due to Unnatural Link Patterns? October 14, 2013 - After dropping in Google's SERPs due to an algorithmic change, pursuing guest posting opportunities may look like an attractive option to recover search rankings. So is writing posts for other sites still an effective way to build credible links? Eric Ward  |  Print version Bing It On Challenge Hits London: Bing Still Finds Bing Superior to Google October 14, 2013 - Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people need more marketing pokes aimed at Google and kicked off another Bing It On advertising campaigns, this time in the UK. Dave Neal  |  Print version Black Friday Readiness With Search in Mind: Is Your Business Ready? October 13, 2013 - Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and plan promotions that coordinate with physical store(s) to drive more in-store holiday sales. Jori Ford  |  Print version   Webinars Upcoming Events 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business October 15, 2013 1:00pm ET / 10:00am PT Preparing for the Mobile Majority: How to Win When Mobile Matters Most October 17, 2013 1:00pm ET / 10:00am PT Authoring Your Way to the Semantic Web 3.0 November 14, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 SES San Francisco August 11-14, 2014 Featured Jobs White Papers SEO/Link building expert SEO/Link building expert (Sergey Kalitenko PC) - Brooklyn - SEO/Link Building expert for 2 small websites project.... SEO/PPC Project Manager SEO/PPC Project Manager (MDnetSolutions) - Roswell - MDnetSolutions provides consultative organic and paid search services for our clients, delivering top search... Search Manager Search Manager (Digitas Health) - New York - Search Manager Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare... How to choose the right CMS: a guide for marketers and developers Sitecore - Oct 9, 2013 Webinar: Link Building FAQ's, Page One Power ClickZ Academy - Oct 9, 2013 A retailer's guide to the "right way" for personalised web experiences Sitecore - Oct 2, 2013 Seven Questions Every Advertiser Should Ask About Ad Performance Quantcast - Oct 1, 2013

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