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Tuesday, 8 October 2013

Keywords, and #Hashtags, and Hummingbird! Oh My!

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SEW Daily October  8, 2013
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Keywords, and #Hashtags, and Hummingbird! Oh My! Keywords, and #Hashtags, and Hummingbird! Oh My!
October 8, 2013 - The last couple of weeks have been full of the kind of Google news that fundamentally alters the way SEO professionals and site owners do business. Here's what Google has changed and what those changes mean from a social marketer's point of view.
Michelle Stinson-Ross  |  Print version
3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search
October 8, 2013 - Don't believe the media hype. Google Glass isn't likely to be adopted by mainstream consumers. However, there are some important takeaways about the future of search that we can take from Google Glass, Apple's Siri, and Google Now.
Nathan Safran  |  Print version
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Why Users Delete Your Mobile App Why Users Delete Your Mobile App
October 8, 2013 - Mobile customers are intolerant and fickle. Making users aware of your app can be competitive and expensive, so don't put out apps that are slow, freeze, or kill batteries. Unless you don't mind losing thousands or millions of dollars in revenue?
Jennifer Wong  |  Print version
Google Adds Local Availability, Local Storefront for Product Listing Ads Google Adds Local Availability, Local Storefront for Product Listing Ads
October 7, 2013 - Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local storefronts. These ads will tell customers when a product is available for purchase in a local physical store.
Danny Goodwin  |  Print version
Yelp Launches New CPC Advertising Program Yelp Launches New CPC Advertising Program
October 7, 2013 - Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn't new, but this new program includes a discount bundle with some enhanced features.
Pierre Zarokian  |  Print version
BrightEdge Shifts Marketers from Keyword to Page Performance BrightEdge Shifts Marketers from Keyword to Page Performance
October 7, 2013 - For some time, BrightEdge has been watching trends in search and preparing for the day that Google unleashed 100 percent secure search. With that, BrightEdge has been helping customers track performance at the page level with several new tools.
Jessica Lee  |  Print version
What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO
October 7, 2013 - Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking with the rise of "(not provided)" keywords and the arrival of the Google Hummingbird algorithm. Here's why.
Adam Stetzer  |  Print version
Sitemaps & SEO: An Introductory Guide Sitemaps & SEO: An Introductory Guide
October 7, 2013 - Sitemaps help ensure your site is fully indexed by feeding your content to search engines – be it a standard XML, or for images, video, news, or mobile. Here's a walk-through of the initial first steps of how to create and submit your sitemaps.
Mark Jackson  |  Print version
 
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