How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps

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SEW Daily October 31, 2013  RSS  Like  Follow How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps October 31, 2013 - In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. Jayson DeMers  |  Print version Content Marketing for Small Business: The Five Ws October 31, 2013 - Do everything you can to get your good content out there and follow its traction. Even if you're a small business, you can think big in your content and overall business strategy. Here's how to use the five Ws to mold your content. Kerin Foster  |  Print version A Beginner's Guide to Ghost October 31, 2013 - The Ghost team knew that there were many people whom WordPress was serving poorly. Their perception: Some people just want to blog. It's a "friendly" blogging platform that offers an alternative to WordPress's kitchen sink approach. Cooper Pickett  |  Print version Google Webmaster Tools Now Highlights Security Issues October 30, 2013 - A new section within Webmaster Tools offers a portal for "Security Issues" to alert webmasters when they have a security issue or evidence that a site has been hacked, as well as give more detailed information on the nature of the issue. Jennifer Slegg  |  Print version Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1 October 30, 2013 - Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads are a very visual ad unit within Windows 8.1 Bing Smart Search and are a great integration between Windows and Bing Ads. Jennifer Slegg  |  Print version Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study] October 30, 2013 - A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name found online travel agencies showing up consistently, sometimes in the No. 1 position for a hotel's brand name. Jessica Lee  |  Print version Google AdWords Bidding Strategies: The Complete Guide October 30, 2013 - While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the advanced and complicated world of cost-per-click (CPC) bidding. Lisa Raehsler  |  Print version Writing Content for Users vs. Search Engines: Is There Still a Difference? October 30, 2013 - Keywords are less crucial than they once were now that algorithms have progressed well beyond simply synonyms. They're beginning to be able to grasp the concept behind a piece of content and categorize it. Here's what this means for you and Google. Doc Sheldon  |  Print version The 4 Levels of UX Design October 30, 2013 - Knowing a few key things about strategy and tactics makes all the difference between designing a struggling website and a successful one. These examples and tips illustrate successful approaches to UX design that you can apply to your site. Larry Marine  |  Print version   Webinars Upcoming Events Authoring Your Way to the Semantic Web 3.0 November 14, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 SES San Francisco August 11-14, 2014 Featured Jobs White Papers Editorial and Search Strategist Editorial and Search Strategist (Autodesk Inc. ) - San Francisco - As a global leader in 3D design, engineering, and entertainment software, Autodesk helps people... Campaign Manager, SEM & Display Campaign Manager, SEM & Display (Webmarketing123) - Emeryville - Webmarketing123, a digital marketing agency in Emeryville, CA, is looking for a Campaign Manager to... SEO Campaign Manager SEO Campaign Manager (Straight North) - Charlotte - We are looking for a talented SEO Campaign Manager to join the team at our office in Charlotte, NC. The focus of... How to control costs in your business: 5 tips to keep spending down Sage - Oct 30, 2013 Avoiding common VAT mistakes Sage - Oct 30, 2013 How to keep your finances in check Sage - Oct 30, 2013 Banish the red tape of international trade Sage - Oct 30, 2013

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