Google Keyword (Not Provided): How to Move Forward

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SEW Daily October 16, 2013  RSS  Like  Follow Google Keyword (Not Provided): How to Move Forward October 16, 2013 - Learn what the loss of keyword data really means, how you can measure SEO success and performance now, and how to research keyword opportunities, as well as eight ways you can report on SEO performance when keyword data is "(not provided)". Ray "Catfish" Comstock  |  Print version Google Analytics Hostname Report – Great for Troubleshooting October 16, 2013 - The Google Analytics Hostname Report has many benefits, but is often underused as it is slightly hidden away under Technology and Network report. This report is essential for troubleshooting traffic anomalies and planning a cross-domain strategy. Anna Lewis  |  Print version Big Brands, Google, Penalties & You October 16, 2013 - If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though big brands are subject to the same rules as regular sites, here's why they are more likely to survive or recover from a penalty. Kristine Schachinger  |  Print version Foursquare Self-Serve Ads Now Open to All Local Businesses October 15, 2013 - Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 million users. Here's a look at how the new ads work, and the ad creation process. Miranda Miller  |  Print version Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel October 15, 2013 - Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt Cutts says you should build a fantastic site people love and have a well-rounded portfolio of ways to get leads/traffic. Jennifer Slegg  |  Print version Search Revenues Hit $8.7 Billion in First Half of 2013 October 15, 2013 - The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau. Revenue from search increased 7 percent from $8.1 billion for the first half of 2012. Jennifer Slegg  |  Print version Twitter Ad Users Can Now Schedule Tweets a Year in Advance October 15, 2013 - Twitter announced this week what many marketers may have been waiting for – a way to schedule tweets one year in advanced right through Twitter. But there is a catch: only Twitter advertisers have the option to use this new functionality. Jessica Lee  |  Print version U.S. Paid Search Spend Continues Rising in Q3 2013 October 15, 2013 - Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo all report that U.S. marketers continue to increase their investments in paid search. Yuyu Chen  |  Print version Adobe Analytics Adds 6 New Features October 15, 2013 - Adobe has revealed an extensive list of new features that extend functionality for their customers – including predictive analytics and anomaly detection, expanded real-time reporting and mobile analytics capabilities, and video metrics reports. Thom Craver  |  Print version Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content October 15, 2013 - If you run an ecommerce site and you've seen traffic flat-line, slowly erode, or fall off a cliff, then product page content issues may be the culprit. Here's a closer look at some of the most common ecommerce content woes and how to fix them. Ken Lyons  |  Print version Technical SEO for Nontechnical People October 15, 2013 - While you may not be able to personally fix technical SEO issues, knowing what to look for and how to fix it – and having a developer handy to implement it – is critical. Here are the basics behind what you need to look out for with technical SEO. Erin Everhart  |  Print version 6 More PPC Tasks That Are Ideal for an Intern October 15, 2013 - Internships can be a win-win for both the intern and the company. Hiring the right intern can be a big help to a busy PPC manager, while offering invaluable job experience for the intern. Here are six tasks that are ideal for an intern. Melissa Mackey  |  Print version   Webinars Upcoming Events Preparing for the Mobile Majority: How to Win When Mobile Matters Most October 17, 2013 1:00pm ET / 10:00am PT Authoring Your Way to the Semantic Web 3.0 November 14, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 SES San Francisco August 11-14, 2014 Featured Jobs White Papers Online Marketer Online Marketer (Fora Financial) - New York - Job Summary: This role will report to the Vice President of Marketing and will be responsible for executing and... SEO/SEM Temporary SEO/SEM Temporary (Planned Parenthood Federation of America) - New York City - Summary The National Office of Planned Parenthood Federation of America (PPFA) in NYC... SEO/Link building expert SEO/Link building expert (Sergey Kalitenko PC) - Brooklyn - SEO/Link Building expert for 2 small websites project.... How to convert 25-40% of prospects in to customers Optilead - Oct 15, 2013 How to choose the right CMS: a guide for marketers and developers Sitecore - Oct 9, 2013 Webinar: Link Building FAQ's, Page One Power ClickZ Academy - Oct 9, 2013 A retailer's guide to the "right way" for personalised web experiences Sitecore - Oct 2, 2013

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