Content Publishing Tips for Brands From the Experts

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SEW Daily October 18, 2013  RSS  Like  Follow Content Publishing Tips for Brands From the Experts October 18, 2013 - Brands publishing news content isn't a question anymore. Brands must master publishing to rise above the competition, get attention from search engines, feel the sharing love in social, and create brand advocates that ultimately convert into sales. Lisa Buyer  |  Print version 3 Key Ways B2B SEO Impacts Demand Generation Efforts October 18, 2013 - SEO plays a key role in demand generation initiatives by cultivating significant organic search traffic and leads. Here are critical points B2B SEO professionals need to consider, based on select research highlights and evolving trends. Derek Edmond  |  Print version Facebook Retail Advertisers Averaging 152% ROI [Report] October 18, 2013 - Performance on Facebook advertising for retailers is increasing significantly, meaning advertisers should feel confident about in their Facebook ad spends for the upcoming holiday season, according to a new report released by Nanigans. Jennifer Slegg  |  Print version AOL Races Past Google to Becomes Top U.S. Video Ad Property October 18, 2013 - In September 2013, 188.7 million Americans watched 46 billion online content videos, while the number of video ad views totaled 22.9 billion. AOL (fueled by its Adapt.tv acquisition) served the most video ads – 3.7 billion to Google's 3.2 billion. Greg Jarboe  |  Print version Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google October 17, 2013 - If you're doing guest blogging and want to avoid getting in trouble with Google, you definitely want to do it in moderation, make sure you're on topic with the content and the website it appears on, and avoid abusing keyword-rich anchor text. Jennifer Slegg  |  Print version The Secrets Online Searchers Keep [Study] October 17, 2013 - Ask.com revealed what people search for when no one else is looking, who they are hiding those searches from and the unorthodox places they browse the web (including the toilet) in the 2013 Online Consumer Search Habits report. Jessica Lee  |  Print version How Facebook Ads Help Deliver Big ROI for Magnolia Pictures October 17, 2013 - Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here's how. Danny Goodwin  |  Print version Targeting Weird Niche Audiences for Links October 17, 2013 - Instead of making huge changes to your product or service, make small changes to make the product suitable for a weird niche audience. The fact that you created a special product specifically for that particular group of people makes you linkable. Peter van der Graaf  |  Print version Facebook Launches New Retargeting Capabilities October 17, 2013 - New retargeting options are coming to Facebook that won't force you to go through FBX (Facebook Ad Exchange). Advertisers will now be able to manage retargeting programs directly through Facebook's interface instead of DSPs. Justin Freid  |  Print version 5 Tips to Get Your Product Feed Ready for the Holidays October 17, 2013 - Getting your inventory feeds in shape will help capture as much high quality traffic as possible. Here's how to make those inventory feeds work for your business this holiday and go from marketing zero to marketing hero in no time. Dave Schwartz  |  Print version   Webinars Upcoming Events Authoring Your Way to the Semantic Web 3.0 November 14, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 SES San Francisco August 11-14, 2014 Featured Jobs White Papers SEO Campaign Manager SEO Campaign Manager (Straight North) - Charlotte - We are looking for a talented SEO Campaign Manager to join the team at our office in Charlotte, NC. The focus of... Senior Digital Strategist Senior Digital Strategist (Ready Set Rocket) - New York - Ready Set Rocket, a SoHo based digital agency, is seeking an experienced digital strategist to join our team... Digital Marketing Manager Digital Marketing Manager (Ready Set Rocket) - NEW YORK - Ready Set Rocket is seeking an experienced online marketer to join our team as the Digital Marketing Manager... How to convert 25-40% of prospects in to customers Optilead - Oct 15, 2013 Webinar: 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business, LogMyCalls ClickZ Academy - Oct 17, 2013 How to choose the right CMS: a guide for marketers and developers Sitecore - Oct 9, 2013 Webinar: Link Building FAQ's, Page One Power ClickZ Academy - Oct 9, 2013

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