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Monday, 28 October 2013

Buffer’s Response to Hacking: A Study in Social Media Crisis Management

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SEW Daily October 28, 2013
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Buffer’s Response to Hacking: A Study in Social Media Crisis Management Buffer’s Response to Hacking: A Study in Social Media Crisis Management
October 28, 2013 - Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social media and email channels like champs. See lessons in social media crisis management for brands.
Miranda Miller  |  Print version
Gamification in Marketing: Lessons from the Khan Academy Website Gamification in Marketing: Lessons from the Khan Academy Website
October 28, 2013 - As a professional who helps people make money with their website, I was intrigued by the Khan Academy's ability to capture the interest of learners and anticipate, then respond to, their needs. Marketers can use these principles of gamification to connect
Howard Jacobson  |  Print version
5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance 5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance
October 28, 2013 - Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5 tips to help maximize performance and improve efficiency in your Google AdWords campaigns.
Crystal Santos  |  Print version
Will Disavowing a Competitor's Links Hurt Their Search Rankings? Will Disavowing a Competitor's Links Hurt Their Search Rankings?
October 28, 2013 - If your Google Webmaster Tools disavow file contains URLs that link to your competitor's website, can this cause their search rankings to drop? Do disavowed URLs lose all negative (or positive) impact for all sites they might be linking to?
Eric Ward  |  Print version
 
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