Buffer’s Response to Hacking: A Study in Social Media Crisis Management

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SEW Daily October 28, 2013  RSS  Like  Follow Buffer’s Response to Hacking: A Study in Social Media Crisis Management October 28, 2013 - Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social media and email channels like champs. See lessons in social media crisis management for brands. Miranda Miller  |  Print version Gamification in Marketing: Lessons from the Khan Academy Website October 28, 2013 - As a professional who helps people make money with their website, I was intrigued by the Khan Academy's ability to capture the interest of learners and anticipate, then respond to, their needs. Marketers can use these principles of gamification to connect Howard Jacobson  |  Print version 5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance October 28, 2013 - Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5 tips to help maximize performance and improve efficiency in your Google AdWords campaigns. Crystal Santos  |  Print version Will Disavowing a Competitor's Links Hurt Their Search Rankings? October 28, 2013 - If your Google Webmaster Tools disavow file contains URLs that link to your competitor's website, can this cause their search rankings to drop? Do disavowed URLs lose all negative (or positive) impact for all sites they might be linking to? Eric Ward  |  Print version   Webinars Upcoming Events Authoring Your Way to the Semantic Web 3.0 November 14, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 SES San Francisco August 11-14, 2014 Featured Jobs White Papers Editorial and Search Strategist Editorial and Search Strategist (Autodesk Inc. ) - San Francisco - As a global leader in 3D design, engineering, and entertainment software, Autodesk helps people... Campaign Manager, SEM & Display Campaign Manager, SEM & Display (Webmarketing123) - Emeryville - Webmarketing123, a digital marketing agency in Emeryville, CA, is looking for a Campaign Manager to... SEO Campaign Manager SEO Campaign Manager (Straight North) - Charlotte - We are looking for a talented SEO Campaign Manager to join the team at our office in Charlotte, NC. The focus of... Webinar: Preparing for the Mobile Majority: How to Win When Mobile Matters Most, Urban Airship ClickZ Academy - Oct 21, 2013 Webinar: 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business, LogMyCalls ClickZ Academy - Oct 17, 2013 How to convert 25-40% of prospects in to customers Optilead - Oct 15, 2013 How to choose the right CMS: a guide for marketers and developers Sitecore - Oct 9, 2013

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