SEO Updates

Wednesday, 18 September 2013

Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere

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SEW Daily September 18, 2013
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Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere
September 18, 2013 - BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone and tablet users are in the majority, ranking in positions 1-3 is even more essential than previously thought.
Richard Kirk  |  Print version
9 Interview Questions to Ask Your SEO Hires 9 Interview Questions to Ask Your SEO Hires
September 18, 2013 - Good talent is nearly impossible to find, especially in SEO where far too many people can talk the theory but come up dumbfounded when it comes to the execution. Ask these questions of applicants to separate the good talkers from the good talent.
Erin Everhart  |  Print version
New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion
September 18, 2013 - Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how the keywords and ads across all their accounts work together to lead to conversions.
Justin Freid  |  Print version
Bing Redesigns Search Experience, Introduces New Logo Bing Redesigns Search Experience, Introduces New Logo
September 18, 2013 - The new look was designed to unite Bing with Microsoft's "One Microsoft" vision. The new design is a more organized, two-column layout with plenty of whitespace. Bing has also enhanced several other search features. Here's the full rundown.
Thom Craver  |  Print version
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Google Trends Adds Trending Charts, 30 Days of Hot Searches Google Trends Adds Trending Charts, 30 Days of Hot Searches
September 17, 2013 - Google Trends has updated the Top Charts to show what's trending by search volume and compared to normal search volume. You can also now see hot searches for the past 30 days, and the explore page has gotten a bit of a search makeover.
Jennifer Slegg  |  Print version
Matt Cutts Talks Google Panda Basics: Make Sure You've Got Quality Content Matt Cutts Talks Google Panda Basics: Make Sure You've Got Quality Content
September 17, 2013 - What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get impacted negatively by Panda? That is the topic of a recent video featuring Google's Distinguished Engineer Matt Cutts.
Jennifer Slegg  |  Print version
Converged Media in Marketing Starts With Breaking Down Silos Converged Media in Marketing Starts With Breaking Down Silos
September 17, 2013 - Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and display? These were the questions raised by a keynote panel at SES San Francisco 2013.
Thom Craver  |  Print version
New Study Finds Google+ Shares Don't Cause Higher Search Rankings New Study Finds Google+ Shares Don't Cause Higher Search Rankings
September 17, 2013 - Stone Temple Consulting has conducted a study of the impact of Google+ shares on search rankings. The study shows that while Google+ can drive discovery and indexing, there is no measurable evidence that Google +1's result in higher rankings.
Greg Jarboe  |  Print version
How to Increase the Profitability of Your Content How to Increase the Profitability of Your Content
September 17, 2013 - Do you have pages that drive conversions but aren't as prominent as they could be in the site structure or user's click path? Boost the profitability of your top performing pages by giving them even greater visibility on your site. Here's how.
Ken Lyons  |  Print version
6 PPC Tasks That Are Ideal for an Intern 6 PPC Tasks That Are Ideal for an Intern
September 17, 2013 - Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks that are ideal for an intern, along with the skills the intern will learn.
Melissa Mackey  |  Print version
Is Google Putting Less Emphasis on Links as Part of Their Algorithm? Is Google Putting Less Emphasis on Links as Part of Their Algorithm?
September 17, 2013 - Does it seem like Google is putting less emphasis on links as part of their algorithm? While some types of links are in fact being devalued and counting less and less, these were often links that never should have been counting in the first place.
Eric Ward  |  Print version
 
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