Ten Tips to the Top of Google

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SEW Daily August 27, 2013  RSS  Like  Follow Ten Tips to the Top of Google August 27, 2013 - Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond. Grant Simmons  |  Print version Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study] August 27, 2013 - Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have increased each month since February. Jessica Lee  |  Print version From Keyword Strings to 'Things': Some New Tidbits on Google Authorship August 27, 2013 - Google Authorship adoption is continuing to grow and gain prominence in the search results. Here's a look at the state of Google authorship, some best practices for optimizing your authorship, and what we can – presumably – expect in the future. Guillaume Bouchard  |  Print version How to Rock Your Customers' World: An Interview With SES San Francisco Speaker Bryan Eisenberg August 26, 2013 - At SES San Francisco, Bryan Eisenberg will show you how to leverage big data and act on insights in real-time. Here, Eisenberg shares some insights on big data, secrets to great Google rankings, and a few must-have tools and apps. Victoria Edwards  |  Print version Google Finally Supports Paid and Organic Co-Optimization August 26, 2013 - With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging into the data, you can find a significant number of opportunities on both sides of the search aisle. Bill Hunt  |  Print version A Great Strategy to Create In-Depth Evergreen Content August 26, 2013 - The launch of Google's In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don't risk losing out on a big search traffic opportunity. Here's how you can get a piece of the action. Simon Penson  |  Print version 12 Questions to Separate Social Media Experts From Pretenders August 26, 2013 - Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone's credentials may seem, you need to drill down past the buzzwords. Here are 12 questions to ask people who claim social media expertise. Jasmine Sandler  |  Print version 5 Clever Ways to Leverage PR for SEO Success August 26, 2013 - SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ranking improvements that can be influenced. Purna Virji  |  Print version   Webinars Upcoming Events Link Building 102 September 05, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 Featured Jobs White Papers SEO Manager SEO Manager (OSP Group) - New York - Summary:   OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to the... Opportunity Calls: Newswriter Wanted for Search Engine Journal Opportunity Calls: Newswriter Wanted for Search Engine Journal (Search Engine Journal) - Anytown -  Search Engine Journal is looking to add a part-time... Webinar: The Missing Link - Role of Link Analysis and Content Marketing in Tomorrow's SEO, Rio SEO ClickZ Academy - Aug 26, 2013 Webinar: Link Building 101, Page One Power ClickZ Academy - Aug 16, 2013 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions - Aug 6, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll - Jul 31, 2013

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