The Ultimate Platform Migration and Redirection Plan for SEO

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SEW Daily July 30, 2013  RSS  Like  Follow The Ultimate Platform Migration and Redirection Plan for SEO July 30, 2013 - If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know these pre-migration best practices, migration solutions for different scenarios, and also have a post-migration redirection plan. Guillaume Bouchard  |  Print version How to Measure SEO Success July 30, 2013 - Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness. Jay Taylor  |  Print version PPC Defense: Don't Let These 7 Factors Damage Your Performance July 30, 2013 - Countless entities can damage your PPC campaign's performance – from seasonal trends, to more competition, to implementation errors, and more. Here are some defensive strategies to help protect your hard work and preserve your positive progress. Joseph Kerschbaum  |  Print version Bing Adds Pop-Up Child Abuse Warnings to UK Searchers July 30, 2013 - Bing has added a pop-up warning that will appear when someone is about view images of child abuse. Searchers who are almost upon such content will see a message that says, "Warning! Child abuse is illegal," and links them to help and advice. Dave Neal  |  Print version New Facebook for Business Hub Launches With Tips, Tools, Case Studies July 29, 2013 - Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook for Business hub that features tools for businesses and useful information about Facebook marketing. Jennifer Slegg  |  Print version Google Updates How AdWords Quality Score is Reported July 29, 2013 - Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise ads based on the quality score, and get a better idea of what is and isn't working, especially when making changes to ads. Jennifer Slegg  |  Print version Yandex Co-Founder Ilya Segalovich Dies July 29, 2013 - Ilya Segalovich, cofounder, CTO and director of Yandex, passed away on Sunday after being removed from life support on Saturday. He had been in a coma with no sign of brain activity as a result of his battle with cancer since Thursday. Jennifer Slegg  |  Print version Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide July 29, 2013 - Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the right agency, forge and maintain a strong, successful, long-lasting working relationship, and deal with hiccups along the way. Purna Virji  |  Print version How the Semantic Web Changes Everything for Search July 29, 2013 - The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take advantage of the opportunity it presents. Here's how to work now to prepare for that eventual shift. Simon Penson  |  Print version How to Ensure a Positive Online Reputation For Your Executive and Company Brand July 29, 2013 - If you're a marketing director, CMO, or responsible for branding, public relations, or online marketing, you must be aware of what people say about your company and key executives. Here's how to optimize opportunities and protect reputations. Jasmine Sandler  |  Print version Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings July 29, 2013 - Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in press releases, guest posts, and article marketing can negatively impact a site's search rankings. Jennifer Slegg  |  Print version   Webinars Upcoming Events Available On Demand: Sweet Leads are Made of This - Integrating Social Media with Marketing Automation Available On Demand: Reach More Customers - Expanding your campaigns and optimizing for Canada SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 3-4, 2013 SES London February 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 Featured Jobs White Papers Opportunity Calls: Newswriter Wanted for Search Engine Journal Opportunity Calls: Newswriter Wanted for Search Engine Journal (Search Engine Journal) - Anytown -  Search Engine Journal is looking to add a part-time... PPC Manager PPC Manager (Digital Operative) - San Diego -  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency, the PPC Manager... SEO Specialist SEO Specialist (Wyatt Investment Research) - Richmond - SEO Specialist Wyatt Investment Research Marketing Team – Burlington, VT or Virtual... Five Steps To Creating The Online Experience Customers Really Want Webtrends - Jul 23, 2013 Search Marketing Review 2013 (SMR13) Search Marketing Group (SMG) - Jul 22, 2013 Making Paid Search Predictive Adlucent - Jul 19, 2013 Five Keys to Profitable Growth with Google Shopping Adlucent - Jul 19, 2013

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