Email not displaying correctly? View it in your browser July 2013, Issue #2: Stay Cool, Roger THE MOZ TOP 10 Summer is in full swing, and Roger found some hip shades to sport on his adventures around the world. Without the sun in his eyes, he’s been able to scour the web for the latest and greatest inbound marketing content — check out what he found!   7 Facebook Stats You Should Know for a More Engaging Page If you’re trying to boost audience engagement on your Facebook page, keep an eye on these statistics. [via bufferapp.com]   How to Grow: 21 Tactics to Acquire Customers Startups don't often have large marketing budgets, but that shouldn't stand in the way of their growth. [via moz.com]   30 Best New SEO Tools There are many tools available to inbound marketers, but the tools compiled here are the cat’s meow. [via netmagazine.com]   The Psychology of Color in Marketing and Branding Color theory and persuasion are directly tied to marketing techniques, whether they’re popular or controversial. [via helpscout.net]   How to Develop and Maintain a Content Team Content is the future of your business, and creating a team to handle “the words” is imperative to success. [via distilled.net]   The Most (and Least) Effective Keywords in Email Subject Lines Optimize your email subject lines to increase interaction with these data-driven tips. [via marketingprofs.com]   22 Link Building Tips from @xightph SEO continues to evolve, but link building still plays an important role in ranking higher in the SERPs. [via kaiserthesage.com]   How 1% of Your Traffic Can Bring In 90% of Your Buisness Long-tail keywords can be a fantastic way to drive high-converting traffic to your site with the optimum amount of marketing effort. [via sowhatmedia.co.uk]   If Your Website's Full of A**holes, It's Your Fault The web can be a vicious place, but there’s a way to bring civility back. If you’re a website owner, read on. [via dashes.com]   How We Increased Our Conversion Rate by 311% Increasing your conversion rate is no easy feat, but this case study offers tips to help any startup boost its numbers. [via blog.statuspage.io] Continued cool...   Moz Academy We just launched an awesome resource for PRO members. Introducing Moz Academy! [via moz.com] SearchLove San Diego Our friends at Distilled are hosting SearchLove San Diego, and PRO members qualify for a discounted ticket to attend! [via moz.com] Do you have something Top 10–worthy? Let Ashley, our newsletter wrangler, know what you'd like to see. To unsubscribe please click here Moz 119 Pine St., Ste. 400, Seattle, WA, 98101