SEO Cheat Sheet: 15 Common Oversights Found During Site Audits

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SEW Daily July 18, 2013  RSS  Like  Follow SEO Cheat Sheet: 15 Common Oversights Found During Site Audits July 18, 2013 - SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional. Kristine Schachinger  |  Print version Integrating Owned, Earned & Paid Media For Better SEO July 18, 2013 - Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance. Rebecca Murtagh  |  Print version Local Keyword Research: 3 Ways to Use Google July 18, 2013 - The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to start is at the search engines. Here's how to discover new keyword opportunities for local businesses using Google. Adam Dorfman  |  Print version Matt Cutts on Multiple Domain Names: Avoid Massive Cross-Linking Schemes July 18, 2013 - If you have multiple domains, should you link them altogether, or will this look spammy? Google's Matt Cutts says to keep everything within the same domain to prevent mass cross-linking, and prevent any massive cross-linking schemes between sites. Jennifer Slegg  |  Print version Baidu Buys App Store 91 Wireless for $1.9 Billion July 17, 2013 - Baidu is in the process of making one of the largest ever Chinese Internet takeovers, with a $1.9 billion purchase of 91 Wireless, an Internet app Store, from NetDragon. Jennifer Slegg  |  Print version Google Tests New Design With 16 Product Listing Ads; Which Brands Benefit Most? July 17, 2013 - When users click on a newly featured arrow beneath the PLAs, Google expands the results from five products to 16. This presents a huge opportunity for advertisers. Also: AdGooroo reveals which brands are seeing the most PLA impressions so far. Jessica Lee  |  Print version Yahoo Search Revenues Climb 5% to $403 Million in Q2 2013 July 17, 2013 - Paid clicks jumped 21 percent and the average price per click slid 8 percent. Yahoo's display business generated $423 million, an 11 percent decline from last year. The number of display ads sold and average price per ad sold both declined. Matt Kapko  |  Print version Foursquare Post Check-in Ads Launch With Captain Morgan, Toys "R" Us, Comic-Con July 17, 2013 - Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of the first brands to sign up for the new advertisements, which will be running for 4-6 weeks. Jennifer Slegg  |  Print version Bing Grows Search Market Share – at Yahoo's Expense, Not Google's July 17, 2013 - ComScore's latest data for June indicates Bing and Yahoo are merely swapping market share, with Bing as the favorite for June 2013. Google held steady as the top U.S. search engine, but its market share was down slightly from this time last year. Jessica Lee  |  Print version Google Analytics Revolutionizes Advanced Segments July 17, 2013 - Google Analytics has announced several changes to segmentation are starting to roll out. Updates include segmentation based on users (not visits), cohort analysis, six new segment templates, and a new interface. Here's a rundown of what's new. Thom Craver  |  Print version 7 Critical Web Redesign Considerations You Can't Overlook July 17, 2013 - Planning a website redesign can be an extremely exciting process. While having a great looking website is awesome, technical SEO, content, and functionality can't be an afterthought. Here are some key considerations to avoid a redesign disaster. Brad Miller  |  Print version How to Set Up New Facebook Reports July 17, 2013 - Facebook recently announced a change to reports that is slowly being rolled out to accounts. Wondering where to start and how to pull a basic ad performance report? Here's a walk-through of how to set up your first report. Merry Morud  |  Print version Social Media Competitive Analysis: A Lesson from the Fashion Industry July 17, 2013 - Want to establish competitive benchmarks that inform best practices for content marketing within Facebook and Twitter? Use these insights to influence your own framework with respect to competitive awareness, goals and associated tactics for content. Jason Cormier  |  Print version Google Warns: Don't Insert Pages Into Users' Browser History July 17, 2013 - Google has issued a special warning regarding a practice where a website inserts new pages into a user’s browsing history. Rather than returning to Google's search results, some users are being taken to a spoof page that is all advertisements. Jennifer Slegg  |  Print version Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting July 17, 2013 - The White House announced that an agreement with several of the largest Internet ad networks - including AOL, Google, Microsoft and Yahoo – has been reached to curb advertising on websites that peddle copyright infringing content. Lawrence Latif  |  Print version   Webinars Upcoming Events Available On Demand: Sweet Leads are Made of This - Integrating Social Media with Marketing Automation Available On Demand: Reach More Customers - Expanding your campaigns and optimizing for Canada SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Jakarta October 22, 2013 SES Chicago November 4-7, 2013 SES Singapore December 3-4, 2013 Featured Jobs White Papers SEO Specialist SEO Specialist (Wyatt Investment Research) - Richmond - SEO Specialist Wyatt Investment Research Marketing Team – Burlington, VT or Virtual... Email Marketing Manager Email Marketing Manager (Flightpath) - New York - Flightpath is an award-winning creative digital agency located in NYC. We plan, provide and measure the digital... Senior digital marketing Analyst Senior digital marketing Analyst (Consumer Reports) - yonkers -   The Senior Digital Marketing Analyst, in the digital marketing group of... Penguin 2.0 – The Complete Guide to Recovery National Positions - Jul 16, 2013 The 10 Rules of Engagement in a Multi-Platform World SponsorPay - Jul 9, 2013 Harnessing Big Data to Grow Revenue Gigya - Jul 8, 2013 Dominating the Shopping Engines - Your Guide to Profitably Expanding Your Advertising to Multiple Consumer Destinations National Positions - Jul 8, 2013

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