Phanteguin: A Phantom & Penguin One-Two Punch From Google

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SEW Daily July  3, 2013  RSS  Like  Follow Phanteguin: A Phantom & Penguin One-Two Punch From Google July 3, 2013 - There were two significant Google updates in May: Phantom and Penguin 2.0. Some websites were hit by both updates. Here's a deep look at both of these algorithm updates, how to identify which one hit your site, and then how to start recovering. Glenn Gabe  |  Print version 4 Ways to Make Video Astronomically Better July 3, 2013 - It isn't enough to incorporate video into your brand. You don't want just any video. You want great video. Video that will set you apart. Use these tips to help you not only get your feet wet in the world of online video, but to take it further. Lisa Barone  |  Print version 5 Tactics to Bridge the Online and Offline Sales Funnel July 3, 2013 - Marrying online and offline marketing initiatives is a daunting challenge. If you're looking to improve your lead generation efforts, here are a few techniques to help boost online conversion rates while enhancing your offline close ratios. Joseph Kerschbaum  |  Print version Bing Search Now Influences Klout Score July 3, 2013 - How many times you are searched for in Bing can now influence your Klout Score if you enable the new feature in Klout. While this feature could be useful for brands, the jury is still out on how good it is for the average user. Jessica Lee  |  Print version Bing Gives Webmasters More Control Over Deep Links July 2, 2013 - Bing has announced changes to deep link management. You can now log into Bing Webmaster Tools and remove specific deep links that the Bing algorithm has automatically generated and selected to appear under the main search result for a website. Jennifer Slegg  |  Print version Google Reader Closes: Save Your Data by July 15 Or Lose it Forever July 2, 2013 - Google Reader is no more. Google officially closed the doors on its popular RSS news reader yesterday. Today, it has posted a thank you message to its fans, and points users to alternatives like Feedly. Digg and AOL have also launched RSS readers. Carly Page  |  Print version In Memoriam: Warren "Ted" Ulle (Tedster of WebmasterWorld) July 2, 2013 - The search marketing industry lost one of its brilliant minds last week when Warren "Ted" Ulle, but better known throughout the industry by his nickname "tedster", passed away. Ted was a long time administrator at WebmasterWorld. Jennifer Slegg  |  Print version How to Maximize Your Video Marketing Strategy With Google Hangouts On Air July 2, 2013 - There is a clear disconnect between the kind of content brands create versus what users actually consume. Here's how businesses and brands can make use of Google Hangouts on Air to connect with consumers more deeply in the participation age. Guillaume Bouchard  |  Print version Attention Digital Marketing Director: Read This for Your Social Media Success July 2, 2013 - How can you ensure a positive ROI from social media marketing activity with the complexities of resources and related responsibilities? The following steps will help you to solve the social media marketing assignment challenge. Jasmine Sandler  |  Print version Embedded Video Schema Markup: A 7-Step Checklist for Great Results July 2, 2013 - Couple solid authorship with good semantic markup best practices and you will achieve solid rankings. Here's a checklist of steps to follow to achieve success with your embedded videos using semantic video markup to your web pages. Carrie Hill  |  Print version Facebook Restricts Some Ad Placement to Protect Brand Reputation July 2, 2013 - Trying to appease advertisers, Facebook has updated its review process to ensure brands are protected. With this new process, Facebook aims to control where ads show, so they aren't featured on pages or groups that may compromise a brand's image. Jessica Lee  |  Print version   Webinars Upcoming Events Available On Demand: Sweet Leads are Made of This - Integrating Social Media with Marketing Automation Available On Demand: Reach More Customers - Expanding your campaigns and optimizing for Canada ClickZ Live Vancouver July 18, 2013 SES San Francisco September 10-14, 2013 SES Hong Kong September 16-18, 2013 SES Jakarta October 22, 2013 SES Chicago November 4-7, 2013 SES Singapore December 3-4, 2013 Featured Jobs White Papers Senior digital marketing Analyst Senior digital marketing Analyst (Consumer Reports) - yonkers -   The Senior Digital Marketing Analyst, in the digital marketing group of... SEO Manager, HotPads SEO Manager, HotPads (Zillow) - San Francisco -  HotPads is a map-based housing search engine on a mission to make the internet a better place to find a place.... Digital Media Director Digital Media Director (Starcom) - New York - Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who can help define... [PREVIEW] Integrating Search, Social and Content Marketing ClickZ Live - Jun 27, 2013 Driving Business Growth Using Analytics and Data Effectively ClickZ Live - Jun 26, 2013 Social Marketing Optimization Playbook Webtrends - Jun 25, 2013 Landing Page Optimization: Best Practices to Lift Conversion Webtrends - Jun 25, 2013

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