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Thursday, 25 July 2013

Limited Edition Link Building Strategy

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SEW Daily July 25, 2013
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Limited Edition Link Building Strategy Limited Edition Link Building Strategy
July 25, 2013 - Having weird and outrageous items in your product range can attract a lot of attention. Even when such products aren't very lucrative to sell, its relevance to your normal products gets you the right external links. Here's how it works.
Peter van der Graaf  |  Print version
Pros & Cons of Directly Translating Multilingual Content vs. Using a Native Writer Pros & Cons of Directly Translating Multilingual Content vs. Using a Native Writer
July 25, 2013 - Should you translate, localize, rewrite, or use a combination of all of those? Here's a breakdown of some of the benefits and drawbacks of directly translating your content as opposed to having it rewritten by a native.
Michael Bonfils  |  Print version
Summer Prep for a Very Merry PLA Christmas Summer Prep for a Very Merry PLA Christmas
July 25, 2013 - With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise your inventory like a rock star this holiday season. Here's a calendar that will help you get ready.
Dave Schwartz  |  Print version
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How Does Google Treat Hidden Text That's Only Temporarily Hidden? How Does Google Treat Hidden Text That's Only Temporarily Hidden?
July 25, 2013 - Many webmasters do fancy stuff with JavaScript and AJAX where text would technically be hidden until a user takes action, such as clicking on a button, to actually display that text on the page. How does Google handle this type of hidden text?
Jennifer Slegg  |  Print version
Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey] Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]
July 24, 2013 - Sixty-two percent said Facebook would see an increase in investment, while 51 percent said LinkedIn would, and exactly half stated Google Plus would be an area of social media to increase marketing and advertising efforts.
Jessica Lee  |  Print version
Google to Pay $8.5 Million to Settle Search Query Privacy Case Google to Pay $8.5 Million to Settle Search Query Privacy Case
July 24, 2013 - Google agreed to give $8.5 million to a handful of nonprofits as well as revise the language within its privacy policy in order to settle a case that claimed Google leaked personal information of users to third parties through referrer headers.
Jessica Lee  |  Print version
Does Duplicate Content From Terms & Conditions Affect Google Rankings? Does Duplicate Content From Terms & Conditions Affect Google Rankings?
July 24, 2013 - Webmasters have long been told to never create duplicate content. But what about necessary duplicate content, such as privacy policies and other required legalese that websites are required to carry? Google's Matt Cutts says don't stress about it.
Jennifer Slegg  |  Print version
GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays
July 24, 2013 - A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013.
Greg Jarboe  |  Print version
The 10 Days of Google Panda The 10 Days of Google Panda
July 24, 2013 - Solve today's algorithmic challenges, and future-proof against Panda-monium! Here's a 10-day guide of Panda checks, tips and warnings that will assist in identifying and mitigating the risks (and stress) associated with Google Panda updates.
Grant Simmons  |  Print version
4 SEO Tips for Launching a New Website and New Brand 4 SEO Tips for Launching a New Website and New Brand
July 24, 2013 - Launching a new website is hard. Launching a new brand with that new website can be downright madness. There's a lot to worry about – redirects, analytics, sitemaps, rankings, and keeping momentum post-launch. Here's an inside look at the journey.
Erin Everhart  |  Print version
Use AdWords Scripts to Streamline Your PPC Optimization Efforts Use AdWords Scripts to Streamline Your PPC Optimization Efforts
July 24, 2013 - AdWords Scripts allows users to work directly with Google AdWords API and pull data in Google Spreadsheets or other data housing software. Here are a couple of easy ways AdWords Scripts can be used to streamline your optimization process.
Justin Freid  |  Print version
 
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