How to Maximize Your Video Marketing Strategy With Google Hangouts On Air

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SEW Daily July  2, 2013  RSS  Like  Follow How to Maximize Your Video Marketing Strategy With Google Hangouts On Air July 2, 2013 - There is a clear disconnect between the kind of content brands create versus what users actually consume. Here's how businesses and brands can make use of Google Hangouts on Air to connect with consumers more deeply in the participation age. Guillaume Bouchard  |  Print version Attention Digital Marketing Director: Read This for Your Social Media Success July 2, 2013 - How can you ensure a positive ROI from social media marketing activity with the complexities of resources and related responsibilities? The following steps will help you to solve the social media marketing assignment challenge. Jasmine Sandler  |  Print version Embedded Video Schema Markup: A 7-Step Checklist for Great Results July 2, 2013 - Couple solid authorship with good semantic markup best practices and you will achieve solid rankings. Here's a checklist of steps to follow to achieve success with your embedded videos using semantic video markup to your web pages. Carrie Hill  |  Print version Facebook Restricts Some Ad Placement to Protect Brand Reputation July 2, 2013 - Trying to appease advertisers, Facebook has updated its review process to ensure brands are protected. With this new process, Facebook aims to control where ads show, so they aren't featured on pages or groups that may compromise a brand's image. Jessica Lee  |  Print version AdWords Review Extensions: Add Third-Party Testimonials to Ads July 1, 2013 - While ecommerce businesses have already had access to showing reviews in their ads, this new extension allows advertisers to add testimonials right into their ads, and you can choose from a direct quote or the summary of an accolade. Jessica Lee  |  Print version Yahoo Axes AltaVista Search Engine, Axis Search App July 1, 2013 - Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with Yahoo closing AltaVista, Yahoo Axis, which launched just barely a year ago, has also been axed. Jennifer Slegg  |  Print version With Death of AdWords Keyword Tool Near, Google Pushes Users to Keyword Planner July 1, 2013 - Marketers using this free tool are now seeing a notice stating that in the coming months the external Keyword Tool will no longer be available. Instead, Google is steering users to their new Keyword Planner, which launched earlier this year. Jennifer Slegg  |  Print version After Google Panda, Standout Content is Essential July 1, 2013 - The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers. Don't fall victim to "sameness." Do something special! Here are some ways to assess your content. Eric Enge  |  Print version Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports July 1, 2013 - A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here's why you should use SEO visibility, links acquired, domain authority, search traffic, and core rankings as leading indicators. Purna Virji  |  Print version What can Sales Psychology Teach Digital Outreach? July 1, 2013 - Forget Excel. The real magic bullet in content outreach is sales psychology. Sales is a science. Many of the techniques used by the best sales people can have a profoundly positive impact on your ability to convert content outreach to placement. Simon Penson  |  Print version   Webinars Upcoming Events Available On Demand: Sweet Leads are Made of This - Integrating Social Media with Marketing Automation Available On Demand: Reach More Customers - Expanding your campaigns and optimizing for Canada ClickZ Live Vancouver July 18, 2013 SES San Francisco September 10-14, 2013 SES Hong Kong September 16-18, 2013 SES Jakarta October 22, 2013 SES Chicago November 4-7, 2013 SES Singapore December 3-4, 2013 Featured Jobs White Papers Senior digital marketing Analyst Senior digital marketing Analyst (Consumer Reports) - yonkers -   The Senior Digital Marketing Analyst, in the digital marketing group of... SEO Manager, HotPads SEO Manager, HotPads (Zillow) - San Francisco -  HotPads is a map-based housing search engine on a mission to make the internet a better place to find a place.... Digital Media Director Digital Media Director (Starcom) - New York - Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who can help define... [PREVIEW] Integrating Search, Social and Content Marketing ClickZ Live - Jun 27, 2013 Driving Business Growth Using Analytics and Data Effectively ClickZ Live - Jun 26, 2013 Social Marketing Optimization Playbook Webtrends - Jun 25, 2013 Landing Page Optimization: Best Practices to Lift Conversion Webtrends - Jun 25, 2013

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