7 Critical Web Redesign Considerations You Can't Overlook

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SEW Daily July 17, 2013  RSS  Like  Follow 7 Critical Web Redesign Considerations You Can't Overlook July 17, 2013 - Planning a website redesign can be an extremely exciting process. While having a great looking website is awesome, technical SEO, content, and functionality can't be an afterthought. Here are some key considerations to avoid a redesign disaster. Brad Miller  |  Print version How to Set Up New Facebook Reports July 17, 2013 - Facebook recently announced a change to reports that is slowly being rolled out to accounts. Wondering where to start and how to pull a basic ad performance report? Here's a walk-through of how to set up your first report. Merry Morud  |  Print version Social Media Competitive Analysis: A Lesson from the Fashion Industry July 17, 2013 - Want to establish competitive benchmarks that inform best practices for content marketing within Facebook and Twitter? Use these insights to influence your own framework with respect to competitive awareness, goals and associated tactics for content. Jason Cormier  |  Print version Google Warns: Don't Insert Pages Into Users' Browser History July 17, 2013 - Google has issued a special warning regarding a practice where a website inserts new pages into a user’s browsing history. Rather than returning to Google's search results, some users are being taken to a spoof page that is all advertisements. Jennifer Slegg  |  Print version Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting July 17, 2013 - The White House announced that an agreement with several of the largest Internet ad networks - including AOL, Google, Microsoft and Yahoo – has been reached to curb advertising on websites that peddle copyright infringing content. Lawrence Latif  |  Print version Nearly 90% of Gas & Convenience Mobile Searches Result in Purchase [Study] July 16, 2013 - Staying mobile is important to smartphone and tablet users, and findings released by Telmetrics and xAd show the gas and convenience store industry has a huge opportunity to capture mobile searchers nearby who are ready to purchase immediately. Jessica Lee  |  Print version Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports July 16, 2013 - Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+ percent compared to this time last year. Meanwhile, Bing Ad traffic and costs are up, but ROI is stable. Jennifer Slegg  |  Print version Pinterest Tops 70 Million Users; 30% Pinned, Repinned, or Liked in June [Study] July 16, 2013 - A new Pinterest study from Semiocast finds that users from the U.S. are far more active than international users. In June, 79 percent of Pinterest users who pinned, repinned, or liked an image or video were from the United States. Jennifer Slegg  |  Print version Chinese Search Engine Qihoo to Buy Sogou for $1.4 Billion? July 16, 2013 - The Chinese search engine space just got a lot more interesting with Qihoo 360 reportedly purchasing Sohu's Sogou search engine. This deal would effectively combine the second and third largest search engines in China and pose a challenge to Baidu. Jennifer Slegg  |  Print version Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks July 16, 2013 - Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental to organic clicks. In other words, the paid clicks are not replaced by organic clicks when search ads are paused. Lisa Raehsler  |  Print version How Affiliates Can Implement Future-Proof SEO July 16, 2013 - For many SEO affiliates, the last year was a very tough one, especially because of the two Google updates: Panda and Penguin. Here are two strategies for affiliates to develop and sustain success heading forward, by applying the AIDA model to SEO. Andre Alpar  |  Print version How to Use the Google Analytics Frequency & Recency Report July 16, 2013 - Do you know how many times users come back to your website over time? Have you considered how this information could help you plan your marketing campaigns? It’s time to take a look at the Frequency and Recency Report in Google Analytics! Anna Lewis  |  Print version SEO & Content: The Time is Now for Collaboration! [Data] July 16, 2013 - Whatever your current level of collaboration with content teams, consider ways in which you can work more closely with them. The data suggests that doing so will only help your organization's content perform better in the search results. Nathan Safran  |  Print version   Webinars Upcoming Events Available On Demand: Sweet Leads are Made of This - Integrating Social Media with Marketing Automation Available On Demand: Reach More Customers - Expanding your campaigns and optimizing for Canada SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Jakarta October 22, 2013 SES Chicago November 4-7, 2013 SES Singapore December 3-4, 2013 Featured Jobs White Papers Email Marketing Manager Email Marketing Manager (Flightpath) - New York - Flightpath is an award-winning creative digital agency located in NYC. We plan, provide and measure the digital... Senior digital marketing Analyst Senior digital marketing Analyst (Consumer Reports) - yonkers -   The Senior Digital Marketing Analyst, in the digital marketing group of... SEO Manager, HotPads SEO Manager, HotPads (Zillow) - San Francisco -  HotPads is a map-based housing search engine on a mission to make the internet a better place to find a place.... Penguin 2.0 – The Complete Guide to Recovery National Positions - Jul 16, 2013 The 10 Rules of Engagement in a Multi-Platform World SponsorPay - Jul 9, 2013 Harnessing Big Data to Grow Revenue Gigya - Jul 8, 2013 Dominating the Shopping Engines - Your Guide to Profitably Expanding Your Advertising to Multiple Consumer Destinations National Positions - Jul 8, 2013

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