June 2013, Issue 2: Leaps and Bounds

The Moz Top 10

You may have heard that the Moz team has grown.

In fact, at our most recent all-hands meeting, there were so many hands that Roger got confused! To keep them all straight, he’s asked us to start putting them on a whiteboard at the Mozplex.

While we tackled that project, Roger scoured the web for the most valuable, actionable inbound marketing content he could find. Enjoy!

	310 Million Visits: Nearly Half of All Web Site Traffic Comes From Natural Search A study of 30 websites across six industries confirms that nothing drives traffic quite like organic search results. [via conductor.com]
	Early Look at Google's June 25 Algo Update When Google’s most recent algorithm update shook up search results, Dr. Pete was in front of the pack investigating the changes. [via moz.com]
	A Scientific Guide To Writing Great Headlines On Twitter, Facebook, and Your Blog Writing great headlines for your blog and social networks is an art. Check out this case study to test what’s best for your audience. [via bufferapp.com]
	App Store SEO: The Inbound Marketer's Guide to Mobile Mobile is exploding, and many marketers are turning their sights towards App Store Optimization. [via moz.com]
	The Perfect Crime Just because marketing works doesn’t mean we have an obligation to do it. Seth Godin weighs in on the the responsibilities and ethics of today’s marketers. [via sethgodin.typepad.com]
	A Heat Map Click Study for Google's Local Carousel Results Google’s local carousel is one of the most significant recent changes to how search results are displayed, and these heat maps show just how much attention that carousel attracts. [via localu.org]
	Breaking Down the Methodology Behind Word of Mouth Marketing If you want people shouting your brand from rooftops, make sure you give them something to talk about. [via blog.clarity.fm]
	Website Satisfaction By Google Consumer Surveys — For Free In order to really understand your customers, sometimes you need to hear from them directly. Google’s new service offers a quick, affordable solution. [via plus.google.com]
	Thought Google Analytics Was All About SEO? Think Again. As the industry continues to expand from SEO into the broader realm of inbound marketing, taking advantage of all the tools available in Google Analytics is more important than ever. [via distilled.net]
	Data Sets You Free: Analytics for Content Strategy The value of content strategy is hard to measure and even harder to forecast. Learn how data can set your story free. [via slideshare.net]

A little bit more...

MozCon 2013

This year’s MozCon is right around the corner. Do you have your ticket yet?

[via moz.com]

I’m Swapping CEO Roles with Wil Reynolds of SEER

Moz is getting a new CEO (for one week, anyways!). Hear the motivations behind the experiment, and dive into what Rand and Wil hope to learn from the swap.

[via moz.com]

Do you have something Top Ten–worthy? Let Ashley, our newsletter wrangler, know what you'd like to see.