No. 1 Position in Google Gets 33% of Search Traffic [Study]

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SEW Daily June 20, 2013  RSS  Like  Follow No. 1 Position in Google Gets 33% of Search Traffic [Study] June 20, 2013 - New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1. Jessica Lee  |  Print version Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search June 20, 2013 - Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data to connect with target audiences face an uphill battle. Here's how you can leverage data sources today. Rebecca Murtagh  |  Print version SEO Game Change: Are You Setting the Right Expectations? June 20, 2013 - In SEO, like sports, there will be wins and losses, stagnation and growth. If you've had success with bad SEO practices, then you've been playing on borrowed time. Now you need the right expectations about how you look at what constitutes a win. Jennifer Van Iderstyne  |  Print version Google Settles Stock Split Lawsuit June 19, 2013 - Google announced its intention to issue Class C stock last year, however the Brockton Retirement Board and shareholder Philip Skidmore sued the firm, claiming that the firm's co-founders engineered the stock split to keep control of the firm. Lawrence Latif  |  Print version Advertisement NYC B2B Marketers: You're Invited to Cocktails & Conversions! Thursday, June 20 / 3:30-6 p.m. / Eventi Hotel Today, all users expect more from their web experiences. They expect experiences that seamlessly connect them with the content they want, when they want it, and where they want it. The question is, how do you deliver it? Join Adobe, MRM, and Demandbase for a networking event and panel discussion on Enabling Connected Conversations Through Web Personalization - moderated by ClickZ's own Mike Grehan! Register. Google Fights U.S. Government Over FISA Order Data June 19, 2013 - Google has filed a legal challenge to the U.S. government, demanding the right to reveal more information on the data requests it receives. It wants to publish how many FISA requests it receives and users or accounts encompassed within such requests. Dan Worth  |  Print version Google Officially Launches Local Results Carousel June 19, 2013 - When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel which features thumbnails, ratings, as well as the number of Google+ reviews. Users can then scroll sideways to see more results. Jennifer Slegg  |  Print version AOL Jumps to 3rd Place in Online Video Content Ranking June 19, 2013 - According to new data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013. Greg Jarboe  |  Print version Google’s Project Loon: It's Balloon-Powered Internet Access June 19, 2013 - Google plans to give Internet access to the entire world by sending network-enabled balloons into the stratosphere. Dubbed Project Loon, the new Google venture aims to liberate those 5 billion or so people on Earth without Internet access. Lee Bell  |  Print version Yahoo Launches Localworks, a Listing Management Tool for Small Business June 19, 2013 - The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their online listings across more than 40 online platforms designed to reach 150 million local searchers. Mary Lisbeth D'Amico  |  Print version Getting Published: The Search Marketer's Guide to PR June 19, 2013 - A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic. Brad Miller  |  Print version Structured Data: Content, Rich Snippets & Authorship vs. Author Rank June 19, 2013 - As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines. Jim Yu  |  Print version 7 Great Sites To Learn Online Video Skills June 19, 2013 - Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven useful video sites that can really help – and even have you making animated videos in hours. Ken McGaffin  |  Print version   Webinars Upcoming Events Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic! June 20, 2013 1:00pm ET / 10:00am PT ClickZ Live Vancouver July 18, 2013 SES San Francisco September 10-14, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers SEO Manager, HotPads SEO Manager, HotPads (Zillow) - San Francisco -  HotPads is a map-based housing search engine on a mission to make the internet a better place to find a place.... Digital Media Director Digital Media Director (Starcom) - New York - Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who can help define... VP SEO VP SEO (Fareportal) - New York - In this role you will be working to optimize the content and processes of one of the fastest growing e-commerce travel... Breaking down the Borders: International & Multilingual SEO, Anne F. Kennedy SES Conference & Expo - Jun 19, 2013 Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe SES Conference & Expo - Jun 13, 2013 Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy SES Conference & Expo - Jun 13, 2013 SEO Driving Impactful Content, Sean McDonald SES Conference & Expo - Jun 13, 2013

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