Google Makes Non-Desktop SEO an Absolute Necessity

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SEW Daily June 18, 2013  RSS  Like  Follow Google Makes Non-Desktop SEO an Absolute Necessity June 18, 2013 - Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling. Richard Kirk  |  Print version How to Create Great Content: Start by Creating Content for Yourself June 18, 2013 - Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how do I get people to my website?" will raise the quality of your content and help build an audience. Nathan Safran  |  Print version PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration June 18, 2013 - Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings. Jason Tabeling  |  Print version Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013 June 18, 2013 - Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. EMarketer said Google is on pace to set a new record after more than tripling its mobile revenues in 2012. Shaun Nichols  |  Print version Advertisement NYC B2B Marketers: You're Invited to Cocktails & Conversions! Thursday, June 20 / 3:30-6 p.m. / Eventi Hotel Today, all users expect more from their web experiences. They expect experiences that seamlessly connect them with the content they want, when they want it, and where they want it. The question is, how do you deliver it? Join Adobe, MRM, and Demandbase for a networking event and panel discussion on Enabling Connected Conversations Through Web Personalization - moderated by ClickZ's own Mike Grehan! Register. Google Analytics Admin Panel Gets a Redesign June 17, 2013 - Google Analytics announced a redesign of the administration panel. Not only does the new design have a more consistent look and feel, but it should also go a long way to helping users visualize the settings for an account, property and profile. Thom Craver  |  Print version #Facebook #Hashtags #FTW? June 17, 2013 - Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update. What was once unnecessary is now helpful in discovering new content in Facebook. Jessica Lee  |  Print version Google Webmaster Tools Warnings to Include Example URLs June 17, 2013 - Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will now include example URLs in their emails warning webmasters about manual spam actions. Jennifer Slegg  |  Print version How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic June 17, 2013 - SEO reporting has little to do with ranking reports. Ensuring strong analytical measurements is key to gain trust with your clients/company executives, because that transparency shows what is truly working, rather than managing based on "feelings." Mark Jackson  |  Print version 6 Mobile Marketing Tactics to Nurture Customer Relationships June 17, 2013 - Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you stay connected with your customers to generate and maintain customer love. Jennifer Wong  |  Print version   Webinars Upcoming Events Sweet Leads are Made of This: Integrating Social Media with Marketing Automation June 18, 2013 1:00pm ET / 10:00am PT Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic! June 20, 2013 1:00pm ET / 10:00am PT ClickZ Live Vancouver July 18, 2013 SES San Francisco September 10-14, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers SEO Manager, HotPads SEO Manager, HotPads (Zillow) - San Francisco -  HotPads is a map-based housing search engine on a mission to make the internet a better place to find a place.... Digital Media Director Digital Media Director (Starcom) - New York - Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who can help define... VP SEO VP SEO (Fareportal) - New York - In this role you will be working to optimize the content and processes of one of the fastest growing e-commerce travel... Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe SES Conference & Expo - Jun 13, 2013 Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy SES Conference & Expo - Jun 13, 2013 SEO Driving Impactful Content, Sean McDonald SES Conference & Expo - Jun 13, 2013 SEO and Website Migrations: Ensuring a Smooth Transition, Cong Lu SES Conference & Expo - Jun 13, 2013

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