Getting Published: The Search Marketer's Guide to PR

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SEW Daily June 19, 2013  RSS  Like  Follow Getting Published: The Search Marketer's Guide to PR June 19, 2013 - A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic. Brad Miller  |  Print version Structured Data: Content, Rich Snippets & Authorship vs. Author Rank June 19, 2013 - As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines. Jim Yu  |  Print version 7 Great Sites To Learn Online Video Skills June 19, 2013 - Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven useful video sites that can really help – and even have you making animated videos in hours. Ken McGaffin  |  Print version Advertisement NYC B2B Marketers: You're Invited to Cocktails & Conversions! Thursday, June 20 / 3:30-6 p.m. / Eventi Hotel Today, all users expect more from their web experiences. They expect experiences that seamlessly connect them with the content they want, when they want it, and where they want it. The question is, how do you deliver it? Join Adobe, MRM, and Demandbase for a networking event and panel discussion on Enabling Connected Conversations Through Web Personalization - moderated by ClickZ's own Mike Grehan! Register. DuckDuckGo Sees Record Traffic After NSA PRISM Scandal June 18, 2013 - Since the PRISM news broke, nearly every day has been a record search day for DuckDuckGo, including Monday, June 17, where it broke 3 million searches for the first time. That is nearly double its pre-PRISM daily search totals. Jennifer Slegg  |  Print version Facebook Kills Sponsored Search Results June 18, 2013 - Facebook will soon begin streamlining its advertising options, and sponsored search results are among those that will be cut starting in July. Some wonder why sponsored results are targeted because advertisers experience good ROI. Jessica Lee  |  Print version Google, Bing Both Win More Search Market Share June 18, 2013 - Not surprisingly, Google led the way for search share in May, and grew its U.S. search market share to 66.7 percent. Bing grew to 17.4 percent in May, a significant increase from its 15.4 percent search market share in May 2012. Jennifer Slegg  |  Print version Do Stock Photos Affect Google Search Rankings? Matt Cutts Says No June 18, 2013 - Using stock photography versus original photography won't cause any negative impact on your site's search engine rankings. However, one caveat Matt Cutts does ponder if Google could somehow used this as a signal in future search quality rankings. Jennifer Slegg  |  Print version Google AdWords Enhanced Campaign CPCs Grow 6% [Report] June 18, 2013 - Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year. Lisa Raehsler  |  Print version Google Makes Non-Desktop SEO an Absolute Necessity June 18, 2013 - Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling. Richard Kirk  |  Print version How to Create Great Content: Start by Creating Content for Yourself June 18, 2013 - Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how do I get people to my website?" will raise the quality of your content and help build an audience. Nathan Safran  |  Print version PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration June 18, 2013 - Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings. Jason Tabeling  |  Print version Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013 June 18, 2013 - Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. EMarketer said Google is on pace to set a new record after more than tripling its mobile revenues in 2012. Shaun Nichols  |  Print version   Webinars Upcoming Events Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic! June 20, 2013 1:00pm ET / 10:00am PT ClickZ Live Vancouver July 18, 2013 SES San Francisco September 10-14, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers SEO Manager, HotPads SEO Manager, HotPads (Zillow) - San Francisco -  HotPads is a map-based housing search engine on a mission to make the internet a better place to find a place.... Digital Media Director Digital Media Director (Starcom) - New York - Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who can help define... VP SEO VP SEO (Fareportal) - New York - In this role you will be working to optimize the content and processes of one of the fastest growing e-commerce travel... Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe SES Conference & Expo - Jun 13, 2013 Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy SES Conference & Expo - Jun 13, 2013 SEO Driving Impactful Content, Sean McDonald SES Conference & Expo - Jun 13, 2013 SEO and Website Migrations: Ensuring a Smooth Transition, Cong Lu SES Conference & Expo - Jun 13, 2013

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