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 Instagram’s new video service isn’t so instant As many tech industry news sites predicted, Facebook-owned Instagram launched it’s video service this week. However as CNET reports, it’s a bit of an apples to oranges comparison with the popular Vine, owned by Twitter. Instagram video offers 15 seconds, filters and no looping or touch manipulation. Vine offers 6 seconds, no filters and near immediate upload and publishing. Here’s a list of some of the first brands using Instagram video from Adage including Burberry, General Electric, Michael Kors and lululemon. As an experiment, I’ve been trying to make an Instagram video summarizing this week’s story sources, but after 5 minutes, my phone is STILL processing. Let me know if you like that idea or I might try doing a 15 second roundup talking about the week’s news as an alternative. In Other Online Marketing News…Twitter Launches #FollowMe Video Service – Mashable Google Takes Home Half of Worldwide Mobile Internet Ad Revenues – eMarketer Worldwide advertising revenue to hit $486 billion this year (About the same as the GDP of Poland) - LA Times Social Networking Reaches Nearly One in Four Around the World - eMarketer Google adds a “carousel” of media at the top of local search results #knowledgegraph - Search Engine Land and Google+ Facebook now has 1M active advertisers - VentureBeat Facebook kills sponsored search results – Search Engine Watch Facebook Redesigns Page Insights To Give Businesses Clearer, More Actionable Data – TechCrunch Facebook Finally Lets You Place Photos Directly In Comments, But Still No GIFs - Huffington Post Tweet Becomes An ‘Official Word’ In Latest Oxford English Dictionary Update – Forbes From The Online Marketing Blog CommunityHere’s our favorite comments from this week’s posts: As a response to the post, Opening Up Twitter Analytics to All – Smart Marketing Move ala Google, Tyrell Biggs says: “A lot of people, myself included, don’t really know a good way to market with Twitter. I put tweets out there and attempt to build an audience, but it never seems like it does the trick. Now that we have access to the analytics behind it though something big may start to happen.” In reply to last week’s Top Online Marketing News, “Digital Agency of the Future, Facebook Hashtags, Google Gets Waze, Apple Money, Amazon Grocery“ Miroslav P. Marchev says: “Recently I have noticed a phenomenon that I call ”the social media standardisation”. All of the trendiest social networks start to look alike by introducing similar services and tips. The ‘freshest’ illustration of that are the hashtags introduced by Facebook these days. A couple of years ago the hashtag was used only on Twitter, after that Instagram intorduced it and now Facebook assimilated it under user’s insisting. However people were using the hashtag on Facebook a long time before it even serve to something. Congrats Facebook you did not surprise us that time This week on Facebook and Google+ we took a poll: What’s your favorite social network for fun? It looks like Facebook Twitter and Instagram were clear winners. Here are the responses. TopRank Marketing Google+ Community:
TopRank Marketing Facebook Community:
What’s Your Take?What’s your flavor of short form video? Vine or Instagram? Are you on top of the new Carousel images feature on Google local? Is there a competitor to Google when it comes to mobile advertising? What’s your favorite social network for fun? Have a great weekend! From the team at TopRank Online Marketing.
© Online Marketing Blog, 2013. | Online Marketing News: Instagram Video, Google Mobile Bacon, Ads Hit $486B, Facebook Million, Tweet is Official | http://www.toprankblog.com         More Recent Articles
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