Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

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SEW Daily June 26, 2013  RSS  Like  Follow Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes June 26, 2013 - We've all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands. Simon Heseltine  |  Print version AdWords Top Movers Report: What It Is & What It Should Be June 26, 2013 - A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those moves. Here's how to run the report, what data is available, how to use the report, and what Google should improve. Justin Freid  |  Print version How to Choose Trustworthy WordPress Themes & Plugins June 26, 2013 - How can you safeguard against poorly developed themes and plugins? There are a few telltale signs. Here are some ways you can identify trustworthy themes and plugins so you can be rest assured the code is of good quality and, more importantly, safe. Alex Moss  |  Print version Bing Offers Schools a Safe, Advertising-Free Search Experience June 26, 2013 - Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program is open to U.S. K-12 schools, providing a tailor-made search experience that removes all advertising from search results and filters out adult content. Thom Craver  |  Print version Opinion: Search Engines Not Responsible for Deleting Personal Data From Index June 26, 2013 - Google and other search engines don't have to delete sensitive personal information from their indexes because they aren't subject to privacy requirements under existing European data protection law, according to one advocate general. Lee Bell  |  Print version Antoni Gaudí Google Doodle Showcases Architect's Revered Works June 25, 2013 - A Google Doodle today honors a historical figure in global architecture, Antoni Gaudí. Many of his structures are revered as some of the most important in architecture, and one in particular continued to be worked on long after his death. Jessica Lee  |  Print version Google Celebrates Gay Pride Month, Supports LGBT Employees June 25, 2013 - Find out how Google is celebrating gay pride month and the many ways it supports its LGBT employees in the workplace. Plus, how Google products like Google+ Hangouts have become a part of the movement in a very unique way. Jessica Lee  |  Print version Google Kills Tilde Search Operator June 25, 2013 - One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. Citing low usage, Google has confirmed it has dropped support for the tilde, which would also include synonyms for a keyword in the search results. Jennifer Slegg  |  Print version Google AdWords Dynamic Remarketing Launches For Merchants June 25, 2013 - Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to those in the travel and education sectors, but Google does plan to expand later this year. Jennifer Slegg  |  Print version How to Make Your Keywords Fit Your Marketing Messaging June 25, 2013 - There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want. Erin Everhart  |  Print version Do the PPC Engines Reward the Right Behaviors? June 25, 2013 - Google and Bing both reward for A while hoping for B. That is, both search engines claim to provide simplified account management, while putting PPC advertisers in no-win situations, especially when it comes to quality score and enhanced campaigns. Melissa Mackey  |  Print version Linkable Asset Strategy: How to Pick & Prioritize Assets June 25, 2013 - You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and high-intent traffic. Here's a process for picking and prioritizing linkable asset development. Ken Lyons  |  Print version Let the Instagram vs. Vine Video Battle Begin! June 25, 2013 - Within 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second looping video from Vine has almost doubled in just two months, according to new Unruly Media data. Greg Jarboe  |  Print version   Webinars Upcoming Events ClickZ Live Vancouver July 18, 2013 SES San Francisco September 10-14, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Senior digital marketing Analyst Senior digital marketing Analyst (Consumer Reports) - yonkers -   The Senior Digital Marketing Analyst, in the digital marketing group of... SEO Manager, HotPads SEO Manager, HotPads (Zillow) - San Francisco -  HotPads is a map-based housing search engine on a mission to make the internet a better place to find a place.... Digital Media Director Digital Media Director (Starcom) - New York - Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who can help define... 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