The Myth of Content Marketing, the New SEO & Penguin 2.0

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SEW Daily May 23, 2013  RSS  Like  Follow The Myth of Content Marketing, the New SEO & Penguin 2.0 May 23, 2013 - Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming. Kristine Schachinger  |  Print version Using Multipliers Effectively in AdWords May 23, 2013 - The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope. Alistair Dent  |  Print version Google Penguin 2013: How to Evolve Link Building into Real SEO May 23, 2013 - SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results. Adam Stetzer  |  Print version How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer? May 23, 2013 - The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful tool continue to function when you combine device targeting and start applying bid multipliers? John Lee  |  Print version Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War May 22, 2013 - Today's Google Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home after 18 months of service in Iraq. It is the winner of this year's Doodle 4 Google competition. Danny Goodwin  |  Print version Advertisement 80% of Digital Marketers Install New Tags in Just One Day Tired of waiting for IT to deploy marketing solutions? Tealium tag management replaces all the vendor tags on your site with a single powerful tag, putting marketers in control of their mission-critical online solutions. Download this FREE report from Forrester Research and discover how tag management can increase your marketing velocity! Download Today! Google Penguin 2.0 Update is Live May 22, 2013 - The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original Penguin. Jennifer Slegg  |  Print version Google Checkout Going Out of Business in 6 Months May 22, 2013 - Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment option for Google Play developers, is going away Nov. 20, 2013. Thom Craver  |  Print version Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking May 22, 2013 - There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs. Monica Ho  |  Print version How to Turn Events into Link Building Opportunities May 22, 2013 - With a little planning, everything that happens in your industry can create link building opportunities. This template for planning is simple yet extremely effective in helping your public relations and link building activities work together. Ken McGaffin  |  Print version Marketing Automation & Search – 3 Strategies for Mutual Success May 22, 2013 - Marketing automation can have a huge impact on your conversions and new business. It can improve the way your organization handles prospects and help improve activities and performance from initiatives like SEO, SEM, social, and content marketing. Brad Miller  |  Print version Social Strategy for Regulated Industries May 22, 2013 - Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk big losses in search visibility. Here's how brands can harness the power of social signals. Jon Schepke  |  Print version   Webinars Upcoming Events Know your Ambiguous Customer: Effective Multi-Channel Tracking June 5, 2013 1:00pm ET / 10:00am PT Featured Jobs White Papers SEO Specialist / Account Manager SEO Specialist / Account Manager (Actonia) - Chicago - Actonia Inc. is an online search marketing solution, service and support partner for some of the top online... 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