SEO Reporting & Metrics: How to Prove Progress

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SEW Daily May 29, 2013 tr>  RSS  Like  Follow SEO Reporting & Metrics: How to Prove Progress May 29, 2013 - How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes. Krista LaRiviere  |  Print version Meet the New AdWords Flexible Bid Strategies: When to Use Them & What's Missing May 29, 2013 - These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. Justin Freid  |  Print version Twitter Vine: How 5 Brands Make the Most of 6 Seconds May 29, 2013 - Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have activated the platform in a unique and compelling way for consumers through a creative use of just a few seconds. Allison Peltz  |  Print version Europe to Demand Further Search Concessions From Google May 29, 2013 - European Competition Commissioner Joaquin Almunia addressed the European parliament yesterday and said that Google's proposed changes to its search aren't good enough, and that it's unlikely to signal an end to the EC's ongoing probe into the firm. Carly Page  |  Print version Yahoo Wants to Buy Hulu May 29, 2013 - Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 million on Hulu, which has been holding a secret auction to sell itself, according to reports. Lawrence Latif  |  Print version BuzzFeed & CNN Hook Up for YouTube Channel May 28, 2013 - Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed has announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com. Mary Lisbeth D'Amico  |  Print version Google Facing U.S. Antitrust Probe Over Display Ad Sales May 28, 2013 - The U.S. Federal Trade Commission is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles its display advertising business. The probe was spurred on by competing display advertising firms. Alastair Stevenson  |  Print version Twitter Lead Generation Cards Let Advertisers Collect Email Addresses May 28, 2013 - Select advertisers can now build their email marketing list right in Twitter. The "Lead Generation Card"is a new feature in Twitter’s advertising arsenal, and allows users to share their emails with brands in a tweet. Jessica Lee  |  Print version Only 37% of Marketers Think Their Facebook Advertising is Effective [Study] May 28, 2013 - Forty-nine percent of marketers surveyed in Social Media Examiner's 2013 Social Media Marketing Industry Report consider Facebook to be their most important social media platform. Are marketers not properly tracking those Facebook efforts into ROI? Jennifer Slegg  |  Print version Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study] May 28, 2013 - Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. Of the .71 percent of social conversions, Pinterest saw the highest average order value. Jessica Lee  |  Print version July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade? May 28, 2013 - In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by July 22, 2013”. But what happens if you don't upgrade by the deadline? Here's what you can expect. Lisa Raehsler  |  Print version Boost Your Blog's SEO Mojo with These 6 Simple, Actionable Steps May 28, 2013 - Despite the inherent SEO value of blogging, many blogs just aren't properly optimized for search, or to their fullest potential. Many of the fixes and improvements you can make are really quite simple. Here's how to improve your blog's SEO. Ken Lyons  |  Print version 2 Ways to Implement UX Methodology Into Your SEO Tactics May 28, 2013 - User experience is the cheese to SEO's macaroni. They can exist separately, but together they're deliciously awesome. To start integrating UX steps into your SEO tactics, here are your best options for conducting user research and usability testing. Erin Everhart  |  Print version Facebook Ads Updates: Bigger Images & News Feed Option Placements May 28, 2013 - Facebook is now suggesting images of 308x308 pixels to show the traditional ad in the News Feed which is a significantly larger canvas size compared to the previous image dimensions of 100x72 pixels. Here's what this means for marketers. Merry Morud  |  Print version A Preview of Bing Ads' Keyword Distribution Graph May 28, 2013 - The Bing Ads Keyword Distribution Graph takes data filtering and slicing to a new and visual level. It lets you identify low or high performing keywords, obtain subtotals by segments quickly, and more. Here's some of what PPC marketers can expect. Melissa Mackey  |  Print version 4 Google AdWords Updates You Might Have Missed May 28, 2013 - Google AdWords has launched a series of changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies. Here's a recap of the latest AdWords updates. Jennifer Slegg  |  Print version   Webinars Upcoming Events Know your Ambiguous Customer: Effective Multi-Channel Tracking June 5, 2013 1:00pm ET / 10:00am PT Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic! June 20, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Email Marketing Manager Email Marketing Manager (Flightpath) - New York - Flightpath is an award-winning creative digital agency located in NYC. We plan, provide and measure the digital... SEO Specialist / Account Manager SEO Specialist / Account Manager (Actonia) - Chicago - Actonia Inc. is an online search marketing solution, service and support partner for some of the top online... ACCOUNT EXECUTIVE ACCOUNT EXECUTIVE (BusinessOnline) - San Diego -   COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time to be involved in... Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing ClickZ Academy - May 23, 2013 Beyond Last Touch: Understanding Campaign Effectiveness Quantcast - May 20, 2013 Display Ad Clickers Are Not Your Customers Quantcast - May 20, 2013 Six Things You Need To Know About Real-Time Advertising Quantcast - May 20, 2013

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