Repurposing Content: Top Benefits, Techniques & Tools

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SEW Daily May  3, 2013  RSS  Like  Follow Repurposing Content: Top Benefits, Techniques & Tools May 3, 2013 - Consistently creating great content is challenging. Rather than constantly churning out new content, you can promote the same or similar content on different media channels. Use these tactics and tools to reach a larger audience with less effort. Salma Jafri  |  Print version Moving Forward With a Broken Compass: A Plea to SEOs May 3, 2013 - The people who pay your bills put a lot of trust in you. They need your direction, guidance and expertise. Take pride in your work or don't do it. Always remember there are real people behind the numbers you put into your spreadsheet. Greg Habermann  |  Print version 5 Ways to Create Productive B2B SEO Benchmarks in a 'Not Provided' World May 3, 2013 - Demonstrating ROI is a critical element of marketing performance when faced with reporting obstacles. Here are five recommendations for providing greater performance measurement on B2B SEO programs impacted by "not provided" traffic percentages. Derek Edmond  |  Print version Matt Cutts Tells SEOs to Stop Worrying About Google Search Patents May 3, 2013 - “Just because a patent issues that has somebody’s name on it or someone who works at search quality or someone who works at Google, that doesn’t necessarily mean we are using that patent at that moment,” says Google's distinguished engineer. Jennifer Slegg  |  Print version Facebook Promoted Page Likes: How to Get Started May 2, 2013 - Facebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here’s everything you need to know about getting started with Promoted Page Likes ads. Jessica Lee  |  Print version Snickers AdWords Campaign Targets Searchers So Hungry They Can't Spell May 2, 2013 - As part of Snickers' "You're Not You When You're Hungry" campaign, an ad agency teamed up with Google to target users who made common spelling errors on Google searches. The result: more than 500,000 people saw the ads over three days. Jennifer Slegg  |  Print version Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study] May 2, 2013 - Pinterest use by brands in the fashion retail and automotive industries is lacking. Only 18 percent of fashion retail brands pin items on Pinterest, and more than 75 percent of Pinterest engagement for the automotive industry is driven by users. James Dohnert  |  Print version Facebook Reports $1.46 Billion in Q1 2013 Revenue May 2, 2013 - Facebook's ad products delivered $1.25 billion, or 85 percent, of total revenue during the quarter while payments carried the remainder, lifting the company's net income to $219 million. Total advertising revenue grew 43 percent year-over-year. Matt Kapko  |  Print version How to Build Links Like an Engineer May 2, 2013 - Developing a program that involves multiple channels can be complicated. When approaching your ultimate outcome of generating links, taking an engineer's approach can help you create a link building campaign that will yield optimal results. Justin Freid  |  Print version 7 Essential Skills for Managing PLA Campaigns May 2, 2013 - When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why. Dave Schwartz  |  Print version Offering Journalists Products for Review: Proceed at Your Own Risk May 2, 2013 - Most journalists operate under a strict code of ethics that forbid them to participate in product reviews. As such, if you are a search marketer turning to reviews for mass media coverage, you may be looking in the wrong place. Adria Saracino  |  Print version Facebook Marketplace vs. Exchange Ads: 3 Important Differences May 2, 2013 - Facebook ads aren't all the same. Marketplace ads (Like Ads, Sponsored Stories, etc.) and Facebook Exchange ads (FBX) offer a different approach to buying, data, and intent. These are the three most important differences you need to understand. Ben Plomion  |  Print version   Webinars Upcoming Events Engagement Marketing: Creating Conversations That Cut Through the Noise May 9, 2013 1:00pm ET / 10:00am PT One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics May 14, 2013 1:00pm ET / 10:00am PT What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Client Relationship Manager - Search Engine Optimization (SEO) Practice Client Relationship Manager - Search Engine Optimization (SEO) Practice (NetElixir, Inc.) - Princeton - Do you have advanced SEO skills to help your clients... eCommerce Search Marketing Manager eCommerce Search Marketing Manager (TJX Companies ) - Framingham - Why TJX? Are you ready to explore the corporate side of retail? The TJX Companies, Inc. is the... Online Advertising Manager Online Advertising Manager (Obu Interactive) - San Diego - Who we are: Obu Interactive is a growing digital marketing agency with a client base primarily made up of... Latinosphere: Marketing with Latinos in the Age of Digital ClickZ - Apr 22, 2013 Behind the Backlinks - Why They Rank, Page One Power ClickZ Academy - Apr 24, 2013 Webinar: Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer, Demandbase ClickZ Academy - Apr 17, 2013 Webinar: How to Optimize Your Social Channels for Lead Gen, Marketo ClickZ Academy - Apr 17, 2013

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