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Tuesday, 7 May 2013

How Google Now Will Impact SEO & What You Can Do to Get a Head Start

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SearchEngineWatch.com
SEW Daily May  7, 2013
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How Google Now Will Impact SEO & What You Can Do to Get a Head Start How Google Now Will Impact SEO & What You Can Do to Get a Head Start
May 7, 2013 - Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus less on page orientation and more on customer orientation. Here's how to stay ahead of the game.
Guillaume Bouchard  |  Print version
7 Ways to Get More Out of Your Conversion Confirmation Page 7 Ways to Get More Out of Your Conversion Confirmation Page
May 7, 2013 - Improving your conversion rate is one of the most important tactics in your SEM toolkit. Yet, the purchase/lead confirmation page is often overlooked. Here's a short list of ways to get more out of your confirmation page – and grow your business.
Joseph Kerschbaum  |  Print version
70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey] 70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]
May 7, 2013 - SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients most earning smaller revenue. Bright Local has done a refresh of their 2011 Local SEO Industry Survey and there are some surprising results.
Jennifer Slegg  |  Print version
Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs
May 7, 2013 - Google has just updated their list of ccTLDs (Country Coded Top Level Domains) they will treat as a generic TLD. This means that Google will consider these ccTLDs as generic for geotargeting, similarly to how .com domains are treated as generic.
Jennifer Slegg  |  Print version
Google Palestine: Is Google Taking Sides? Google Palestine: Is Google Taking Sides?
May 7, 2013 - Google says it's merely following the lead of the United Nations and other organizations. The Palestinian National Authority is praising Google's decision, while Israel states Google's move is causing more harm than good in the geopolitical battle.
Jessica Lee  |  Print version
Is Google Places Search Permanently Closed? Is Google Places Search Permanently Closed?
May 6, 2013 - Google has removed the link to Places search. The link, which had been located in Google's "More" drop-down menu option, is no longer there, meaning local businesses can only be found via search (paid or organic), Google+ Local, or Google Maps.
Danny Goodwin  |  Print version
Local Search via Non-PC Devices Quadrupled in 2012 [Study] Local Search via Non-PC Devices Quadrupled in 2012 [Study]
May 6, 2013 - Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years.
Jessica Lee  |  Print version
22 Facebook PR Secrets Every Community Manager Should Know 22 Facebook PR Secrets Every Community Manager Should Know
May 6, 2013 - How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community managers.
Lisa Buyer  |  Print version
How to Create Compelling Content Based on Learning Styles How to Create Compelling Content Based on Learning Styles
May 6, 2013 - People learn in different ways. Some people learn by doing, others by watching, while others learn best by listening or in another way. Here's how to understand learning styles and align the types of content you create to your website's visitors.
Simon Penson  |  Print version
Free Design Template or Pro Web Design? 12 Things to Consider Free Design Template or Pro Web Design? 12 Things to Consider
May 6, 2013 - Is a free web design or blog template right for you? Or do your business goals demand a custom website design and professional specialists for certain aspects? These 12 factors will help you determine whether free or paid is the right route for you.
Mark Knowles  |  Print version
YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift
May 6, 2013 - Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
Greg Jarboe  |  Print version
 
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