Ecommerce Title Tags: Top 5 Ways to Increase Clicks

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SEW Daily May 24, 2013  RSS  Like  Follow Ecommerce Title Tags: Top 5 Ways to Increase Clicks May 24, 2013 - The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks. Amanda Massello  |  Print version Guest Blogging vs. Guest Posting – Imagine A World Without Links May 24, 2013 - For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It's time to shed a little clarity on the subject in a simple format. Andy Betts  |  Print version 5 Content Lessons & SEO Opportunities From Bloomingdale's May 24, 2013 - Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let's look at a few tactics Bloomingdale's uses in content marketing and a few SEO opportunities. Christina Zila  |  Print version Advertisement 80% of Digital Marketers Install New Tags in Just One Day Tired of waiting for IT to deploy marketing solutions? Tealium tag management replaces all the vendor tags on your site with a single powerful tag, putting marketers in control of their mission-critical online solutions. Download this FREE report from Forrester Research and discover how tag management can increase your marketing velocity! Download Today! Google Talks Back: Conversational Search Available on New Version of Chrome May 23, 2013 - Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about at the I/O event is not yet available, Google is attempting to have relevant conversations with users. Jessica Lee  |  Print version Google's Top Charts Offer Engaging Visuals for Popular Searches Over Time May 23, 2013 - Google has added a new visual feature in Google Trends that allows users to explore trending people, places, and things over time, back to 2004. Interactive charts are sharable, allowing users to highlights data that’s interesting to them. Jessica Lee  |  Print version SES Toronto Early Bird Rate Expires Tonight May 23, 2013 - The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven't registered yet for SES Toronto, today is your last chance to register at the lowest rate and save $300! SEW Staff  |  Print version Google Penguin 2.0 Spam Report Form Now Available May 23, 2013 - It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites. You can now report this directly to Google. Danny Goodwin  |  Print version Video Ad Views Reach Another All-Time High: 13.2 Billion in April May 23, 2013 - The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion. Greg Jarboe  |  Print version Google Doodle Salutes North West Mounted Police on 140 Years May 23, 2013 - While Google in the U.S. is celebrating today with one of its Doodle 4 Google competition winners, Canadian Google users are instead seeing a Google Doodle celebrating the 140th anniversary of the Royal Canadian Mounted Police. Jennifer Slegg  |  Print version The Myth of Content Marketing, the New SEO & Penguin 2.0 May 23, 2013 - Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming. Kristine Schachinger  |  Print version Using Multipliers Effectively in AdWords May 23, 2013 - The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope. Alistair Dent  |  Print version Google Penguin 2013: How to Evolve Link Building into Real SEO May 23, 2013 - SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results. Adam Stetzer  |  Print version How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer? May 23, 2013 - The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful tool continue to function when you combine device targeting and start applying bid multipliers? John Lee  |  Print version Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War May 22, 2013 - Today's Google Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home after 18 months of service in Iraq. It is the winner of this year's Doodle 4 Google competition. Danny Goodwin  |  Print version Google Penguin 2.0 Update is Live May 22, 2013 - The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original Penguin. Jennifer Slegg  |  Print version   Webinars Upcoming Events Know your Ambiguous Customer: Effective Multi-Channel Tracking June 5, 2013 1:00pm ET / 10:00am PT Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic! June 20, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers SEO Specialist / Account Manager SEO Specialist / Account Manager (Actonia) - Chicago - Actonia Inc. is an online search marketing solution, service and support partner for some of the top online... ACCOUNT EXECUTIVE ACCOUNT EXECUTIVE (BusinessOnline) - San Diego -   COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time to be involved in... 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