Designing a Content Strategy to Destroy Your SEO Nemesis

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SEW Daily May 21, 2013  RSS  Like  Follow Designing a Content Strategy to Destroy Your SEO Nemesis May 21, 2013 - Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all! Richard Kirk  |  Print version Google+ in the SERPs Increasing; Authorship Adoption High [Data] May 21, 2013 - A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so. Nathan Safran  |  Print version Google Analytics Language Report: What You Can Learn About Your Visitors May 21, 2013 - The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about how this data is collected and find out how you can use this data to your advantage. Anna Lewis  |  Print version As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow? May 21, 2013 - Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift. Eli Goodman  |  Print version Advertisement 80% of Digital Marketers Install New Tags in Just One Day Tired of waiting for IT to deploy marketing solutions? Tealium tag management replaces all the vendor tags on your site with a single powerful tag, putting marketers in control of their mission-critical online solutions. Download this FREE report from Forrester Research and discover how tag management can increase your marketing velocity! Download Today! Google, NASA Join Forces to Research Machine Learning May 21, 2013 - Google and NASA joined forces to establish the Quantum Artificial Intelligence Lab that to research artificial intelligence using quantum computers. The lab will use a D-Wave 2 computer that is priced at around $15 million. Lawrence Latif  |  Print version YouTube Celebrates 8th Birthday With 100 Hours of Video Every Minute May 20, 2013 - YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin coats for eight years. The video streaming website launched eight years ago with a single video. Now, 100 hours of video are uploaded per minute. Dave Neal  |  Print version 'Relevant and Personalized Tweets' Now a Part of Yahoo Newsfeed May 20, 2013 - Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will "seamlessly include relevant and personalized Tweets alongside stories from Yahoo and our other sources." Jessica Lee  |  Print version Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany May 20, 2013 - A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany is also in the midst of a battle regarding the use of embedded video on websites. Jennifer Slegg  |  Print version Google AdWords Express Gets a Facelift May 20, 2013 - Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users and to streamline the process. Jennifer Slegg  |  Print version How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality May 20, 2013 - The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on partial or no data. Here are the basic steps in the framework and how to apply it to advance your SEO and content campaigns. Uri Bar-Joseph  |  Print version Which Online Flower Store's PPC Ad Won Mother's Day 2013? May 20, 2013 - Which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present seasonal, relevant offers to searchers? We break down three PPC ads searchers found when searching for [buy flowers online]. Noran El-Shinnawy  |  Print version How to Start YouTube Advertising in 9 Steps May 20, 2013 - Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch a video – then this basics guide is for you. Alecsy Christensen  |  Print version   Webinars Upcoming Events Reach More Customers - Expanding your campaigns and optimizing for Canada May 22, 2013 1:00pm ET / 10:00am PT Know your Ambiguous Customer: Effective Multi-Channel Tracking June 5, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers ACCOUNT EXECUTIVE ACCOUNT EXECUTIVE (BusinessOnline) - San Diego -   COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time to be involved in... DIGITAL MARKETING ACCOUNT DIRECTOR DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego - https://www.smartrecruiters.com/BusinessOnline/72180171   COMPANY DESCRIPTION The... Acquisition Marketing Manager Acquisition Marketing Manager (Offerpop) - New York - Offerpop is looking for an all-star acquisition marketer to drive qualified lead traffic to our website, and... Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix ClickZ Academy - May 16, 2013 Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo ClickZ Academy - May 15, 2013 Enterprise SEO Technology Buyer's Guide Conductor - May 6, 2013 How-to-Guide: 5 Vital Behaviors That Will Propel SEO Within Any Organization Conductor - May 6, 2013

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