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Friday, 31 May 2013

Beating a Dead Penguin

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SEW Daily May 31, 2013
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Beating a Dead Penguin Beating a Dead Penguin
May 31, 2013 - With the launch of Google Penguin 2.0 behind us, it seems the majority of folks managed to survive the challenges of Penguin with minimal impact. So here are some predictions (and solutions) on future possible SEO challenges to plan for.
Grant Simmons  |  Print version
How to Focus & Amplify Your Personal Brand How to Focus & Amplify Your Personal Brand
May 31, 2013 - If you've completed all the SEO basics of personal branding and set up your Google authorship tags properly it's time to move on to some big hits that will really get you noticed. Here's some inspiration, strategies and people you can learn from.
Salma Jafri  |  Print version
Yahoo Local: How to Set Up & Optimize Your Business Listing Yahoo Local: How to Set Up & Optimize Your Business Listing
May 31, 2013 - Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local strategy. Follow these step-by-step instructions to submit your site to Yahoo Local and optimize your local business listing.
Amanda DiSilvestro  |  Print version
Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds' Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'
May 31, 2013 - Yandex has now rolled out their second-generation personalized search program. In real time, a user's search session will influence the search results they see and create new suggestions that aim to help them find what interests them right now.
Michael Bonfils  |  Print version
New Bing Integrated Search App Coming With Windows 8.1 New Bing Integrated Search App Coming With Windows 8.1
May 31, 2013 - New features are coming in Windows 8.1. Once such feature is a new global search, powered by Bing that provides a "view of many content sources (the web, apps, files, SkyDrive, actions you can take) to provide the best 'answer' for your query."
Thom Craver  |  Print version
YouTube Slow Motion Tool Helps Turn Videos Into Epic Moments YouTube Slow Motion Tool Helps Turn Videos Into Epic Moments
May 30, 2013 - Although videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want to understand when and how to use it to illustrate issues or demonstrate products more dramatically.
Greg Jarboe  |  Print version
Facebook Launches Verified Accounts for Brands, Businesses, Public Figures Facebook Launches Verified Accounts for Brands, Businesses, Public Figures
May 30, 2013 - Facebook is getting into the verification business. The blue check mark identifying verified pages and profiles will appear in timelines, stories, search results, news feed ads and while users hover over the name of a page elsewhere on the site.
Matt Kapko  |  Print version
Google's Matt Cutts Issues New Warning on Advertorials & Paid Content Google's Matt Cutts Issues New Warning on Advertorials & Paid Content
May 30, 2013 - Advertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don't make a proper disclosure. Here are the guidelines webmasters need to know for advertorials and native advertising.
Jennifer Slegg  |  Print version
Disavowing Links? Google Says Use a Machete, Not a Scalpel Disavowing Links? Google Says Use a Machete, Not a Scalpel
May 30, 2013 - Rather than trying to pick out individual bad links, Google says webmasters should disavow links from an entire domain. While the machete approach may seem extreme, the opposite approach means a longer time frame to clean up your link profile.
Jennifer Slegg  |  Print version
Google Analytics Streamlines Goals Google Analytics Streamlines Goals
May 30, 2013 - The Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to setting up new goals and all the way through to reporting, working with your analytics goals has changed.
Thom Craver  |  Print version
Backlink Monitoring: Keeping Track of Your Existing Links Backlink Monitoring: Keeping Track of Your Existing Links
May 30, 2013 - Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Here's how to effectively keep track of your existing links. Also: the pros and cons of couple backlink monitoring tools.
Peter van der Graaf  |  Print version
Protecting Your Online Brand – Don’t Forget Your Nicknames Protecting Your Online Brand – Don’t Forget Your Nicknames
May 30, 2013 - One big risk for businesses is the "hijacking" of their brand name in online searches. And domain name squatting isn't going away as long as there is money to be made. Here are some strategies to protect your online nicknames and brand.
Adria Saracino  |  Print version
Creating an Ad Optimization Roadmap Creating an Ad Optimization Roadmap
May 30, 2013 - This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf at any given point in time, and should be followed as religiously as regular reporting activities.
Dave Schwartz  |  Print version
Global Online Payment Methods Global Online Payment Methods
May 30, 2013 - Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid.
Michael Bonfils  |  Print version
Bing Launches Sitemap Plugin, Ads Traffic Quality Center, News Carousels Bing Launches Sitemap Plugin, Ads Traffic Quality Center, News Carousels
May 30, 2013 - Bing has been busy in recent days. The search engine has announced that the Bing Sitemap Plugin is out of beta. Bing Ads advertisers have a new resource with the launch of the Traffic Quality Center. And Bing News has rolled out news carousels.
Jennifer Slegg  |  Print version
Use Google Search to Find Your Photos Use Google Search to Find Your Photos
May 30, 2013 - Google+ users have received an update with how Google Search interacts with their photos, and the photos of friends, while signed into Google+. To see what images you have uploaded, simply search for [my photos] on Google.com.
Jennifer Slegg  |  Print version
 
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