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Thursday, 30 May 2013

Backlink Monitoring: Keeping Track of Your Existing Links

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SEW Daily May 30, 2013
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Backlink Monitoring: Keeping Track of Your Existing Links Backlink Monitoring: Keeping Track of Your Existing Links
May 30, 2013 - Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Here's how to effectively keep track of your existing links. Also: the pros and cons of couple backlink monitoring tools.
Peter van der Graaf  |  Print version
Protecting Your Online Brand – Don’t Forget Your Nicknames Protecting Your Online Brand – Don’t Forget Your Nicknames
May 30, 2013 - One big risk for businesses is the "hijacking" of their brand name in online searches. And domain name squatting isn't going away as long as there is money to be made. Here are some strategies to protect your online nicknames and brand.
Adria Saracino  |  Print version
Creating an Ad Optimization Roadmap Creating an Ad Optimization Roadmap
May 30, 2013 - This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf at any given point in time, and should be followed as religiously as regular reporting activities.
Dave Schwartz  |  Print version
Global Online Payment Methods Global Online Payment Methods
May 30, 2013 - Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid.
Michael Bonfils  |  Print version
Bing Launches Sitemap Plugin, Ads Traffic Quality Center, News Carousels Bing Launches Sitemap Plugin, Ads Traffic Quality Center, News Carousels
May 30, 2013 - Bing has been busy in recent days. The search engine has announced that the Bing Sitemap Plugin is out of beta. Bing Ads advertisers have a new resource with the launch of the Traffic Quality Center. And Bing News has rolled out news carousels.
Jennifer Slegg  |  Print version
Use Google Search to Find Your Photos Use Google Search to Find Your Photos
May 30, 2013 - Google+ users have received an update with how Google Search interacts with their photos, and the photos of friends, while signed into Google+. To see what images you have uploaded, simply search for [my photos] on Google.com.
Jennifer Slegg  |  Print version
Blekko's New Search Results Aim to Take the Guesswork Out of Intent Blekko's New Search Results Aim to Take the Guesswork Out of Intent
May 29, 2013 - Blekko says the new search results empower users to get to the best content for any given query, rather than scanning through a list of blue links. The new results aim to give users choices, whether they are researching a topic or a product to buy.
Jessica Lee  |  Print version
Google Penguin 2.0 Casualties: Why Sites Got Hit Google Penguin 2.0 Casualties: Why Sites Got Hit
May 29, 2013 - It's now been one week since Google Penguin 2.0 went live. Google's Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise. Here are some early findings from sites hit by Penguin.
Danny Goodwin  |  Print version
SEO Reporting & Metrics: How to Prove Progress SEO Reporting & Metrics: How to Prove Progress
May 29, 2013 - How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes.
Krista LaRiviere  |  Print version
Meet the New AdWords Flexible Bid Strategies: When to Use Them & What's Missing Meet the New AdWords Flexible Bid Strategies: When to Use Them & What's Missing
May 29, 2013 - These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups.
Justin Freid  |  Print version
Twitter Vine: How 5 Brands Make the Most of 6 Seconds Twitter Vine: How 5 Brands Make the Most of 6 Seconds
May 29, 2013 - Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have activated the platform in a unique and compelling way for consumers through a creative use of just a few seconds.
Allison Peltz  |  Print version
Europe to Demand Further Search Concessions From Google Europe to Demand Further Search Concessions From Google
May 29, 2013 - European Competition Commissioner Joaquin Almunia addressed the European parliament yesterday and said that Google's proposed changes to its search aren't good enough, and that it's unlikely to signal an end to the EC's ongoing probe into the firm.
Carly Page  |  Print version
Yahoo Wants to Buy Hulu Yahoo Wants to Buy Hulu
May 29, 2013 - Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 million on Hulu, which has been holding a secret auction to sell itself, according to reports.
Lawrence Latif  |  Print version
BuzzFeed & CNN Hook Up for YouTube Channel BuzzFeed & CNN Hook Up for YouTube Channel
May 28, 2013 - Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed has announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com.
Mary Lisbeth D'Amico  |  Print version
 
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