Awesome Frickin' Content

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SEW Daily May  1, 2013  RSS  Like  Follow Awesome Frickin' Content May 1, 2013 - Creating great content is integral to attracting more and better traffic. Awesome content isn't ordinary and doesn't fade into the background. It stands out from the crowd, and is worthy of discussing, writing about, talking about, and publishing. Grant Simmons  |  Print version 4 Frustrations for In-House SEOs May 1, 2013 - Working as an in-house SEO can be a rewarding experience, but it can also be a very frustrating one. Here are four particularly frustrating scenarios that frequently leave in-house SEOs with a copy of their palm in red on their own forehead. Simon Heseltine  |  Print version 5 Rules to Effectively Use Press Releases for Links May 1, 2013 - There may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. But the press release can still be a valuable online marketing tool. If you use them right they can still help get links, in a real way. Jennifer Van Iderstyne  |  Print version Google Adds Android App Activity to Search Results May 1, 2013 - Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app. James Dohnert  |  Print version Are You Making These 5 Basic SEO Mistakes? April 30, 2013 - Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. Danny Goodwin  |  Print version .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed April 30, 2013 - Getting a link from an .edu domain can be very valuable. There are a ton of ripe link opportunities at schools, if you know where to look. Here are a few actionable and high probability tips and tactics for acquiring .edu links. Ken Lyons  |  Print version Killer PPC Testing Using an Ad Testing Matrix April 30, 2013 - The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC. Melissa Mackey  |  Print version How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action April 30, 2013 - There's been a lot of talk about women being underrepresented in speaking at conferences – and the search industry in general. Women have more power than they give themselves credit for. It's time to stop complaining and do something to change it. Erin Everhart  |  Print version Google Active View Format Gets Accreditation April 30, 2013 - Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer. Susan Kuchinskas  |  Print version Google Kills Meebo Bar to Focus on Google+ Sign-In April 30, 2013 - Google will discontinue the Meebo toolbar and hopes that users will switch to Google+ and its single sign on. Google acquired Meebo for about $100 million last summer. The Meebo Bar will stop loading on publisher sites on June 6. Dave Neal  |  Print version   Webinars Upcoming Events Engagement Marketing: Creating Conversations That Cut Through the Noise May 9, 2013 1:00pm ET / 10:00am PT One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics May 14, 2013 1:00pm ET / 10:00am PT What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Client Relationship Manager - Search Engine Optimization (SEO) Practice Client Relationship Manager - Search Engine Optimization (SEO) Practice (NetElixir, Inc.) - Princeton - Do you have advanced SEO skills to help your clients... eCommerce Search Marketing Manager eCommerce Search Marketing Manager (TJX Companies ) - Framingham - Why TJX? Are you ready to explore the corporate side of retail? The TJX Companies, Inc. is the... Online Advertising Manager Online Advertising Manager (Obu Interactive) - San Diego - Who we are: Obu Interactive is a growing digital marketing agency with a client base primarily made up of... Latinosphere: Marketing with Latinos in the Age of Digital ClickZ - Apr 22, 2013 Behind the Backlinks - Why They Rank, Page One Power ClickZ Academy - Apr 24, 2013 Webinar: Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer, Demandbase ClickZ Academy - Apr 17, 2013 Webinar: How to Optimize Your Social Channels for Lead Gen, Marketo ClickZ Academy - Apr 17, 2013

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