5 Kickin’ New Google AdWords Features to Try

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SEW Daily May 15, 2013  RSS  Like  Follow 5 Kickin’ New Google AdWords Features to Try May 15, 2013 - Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center. Lisa Raehsler  |  Print version Is Google+ Really a Brand Ghost Town? May 15, 2013 - A new Reuters report claims that Google+ is struggling to attract brands. However, it might not be as dire as the article makes it seem. Why? Because brands that are doing it well, and seemingly doing it right, are in it for the long haul. Jennifer Slegg  |  Print version Is Google Sucking the Life Out of Your Identity? Are They Alone? May 15, 2013 - With Google's Knowledge Graph, Wikipedia's Wikidata and Wolfram|Alpha's database (that supports Siri), the efforts to make the world understandable to machines are making information on entities and everything about them instantaneously available. Doc Sheldon  |  Print version Foundem: Google Should Kill or Radically Change Universal Search Results May 15, 2013 - UK price comparison firm Foundem believes that Google's proposed concessions ignore the basis of Google's monopoly on search. Instead, the concessions focus on minor alterations to Google's "self-serving Universal Search inserts." James Dohnert  |  Print version BloomReach Adds 4 New Metrics to Measure Page Quality May 14, 2013 - BloomReach's “Continuous Quality Management” (CQM) technology scores web pages relative to other pages across the web with similar types of content. It goes beyond just the keywords and looks at all content elements on a page, including the intent. Jessica Lee  |  Print version Google Images Easter Egg: Search 'Atari Breakout' to Play Image Breakout Game May 14, 2013 - A new Easter egg turns Google Images into a playable classic arcade game with a Google twist. Head to Google Images and type "Atari breakout" to fire up "Image Breakout" and start destroying rows of images by bouncing a ball into them. Danny Goodwin  |  Print version Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer May 14, 2013 - When it comes to SEO for Google, what should webmasters expect in the next few months? In his latest video, Matt Cutts provides an overview of changes Google is working on, including Penguin 2.0, advertorials, authority, Panda, and more. Jennifer Slegg  |  Print version Link Data Analysis: A Beginner's Guide May 14, 2013 - With the amazing amount of link data and number of great tools to analyze your backlink profile, it can get a bit overwhelming. But it doesn't have to be. Here's how to get link data, how to analyze it, and how to quickly see if you have problems. Julie Joyce  |  Print version It's Time to Change the SEO Mindset May 14, 2013 - The whole nature of search has changed drastically. But what isn't entirely clear is how SEO providers have evolved to meet this new reality. The fake-it-til-you-make-it days of "just throw some links at it" are well and truly gone, my friends. David Harry  |  Print version 3 Mobile Considerations in Retail Paid Search May 14, 2013 - You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel. Desktops and tablets are merging. And you must continue to optimize at the device level as much as possible. Jason Tabeling  |  Print version 8 Ways to Expand Your Pinterest Presence May 14, 2013 - 47 percent of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Here are eight recommendations for success on Pinterest. Tony Zito  |  Print version   Webinars Upcoming Events What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT Reach More Customers - Expanding your campaigns and optimizing for Canada May 22, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Account Manager` Account Manager` (Incisive Events) - Hong Kong -   Incisive Media is one of the world's fastest growing business-to-business information providers,... Head of Events Marketing Asia Pacific Head of Events Marketing Asia Pacific (Incisive Events) - Hong Kong -   Incisive Media, a leading international B2B publishing and conference company with... 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