16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

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SEW Daily May 16, 2013  RSS  Like  Follow 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold May 16, 2013 - We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too. Josh Braaten  |  Print version GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data May 16, 2013 - GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play button functionality to show trends over time. Here's a step-by-step guide. John Gagnon  |  Print version What is Mobile App Attribution & Why is it Important? May 16, 2013 - Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of tracking iOS apps, two methodologies are most used: unique identifier matching and device fingerprinting. Jennifer Wong  |  Print version CEO Larry Page Takes the Stage in Surprise Google I/O Appearance May 16, 2013 - Page took the stage giving what almost could be described as an elevator pitch or Google infomercial followed by over a half hour of live question and answer with the audience. He spoke on technology, Google Now, opportunity, negativity, and more. Thom Craver  |  Print version Google Launches Paid Music Streaming Service May 16, 2013 - Google Play Music All Access allows users to browse tunes by genre, with options also available to look through popular and local tracks. It also boasts a feature similar to Apple's Genius tool, designed to help users find new music. Carly Page  |  Print version Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study] May 15, 2013 - Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores looking to buy. 84% of smartphone shoppers use their devices to help shop while in the store. Jessica Lee  |  Print version Google Takes Manual Action Against Thousands of Link Sellers May 15, 2013 - Google is continuing to take action on link networks that violate its guidelines as well. Google's Distinguished Engineer Matt Cutts reported that Google has taken action against "several thousand" link sellers for passing PageRank. Jennifer Slegg  |  Print version Germany Orders Google to Restrict Autocomplete Results May 15, 2013 - In a ruling this week, a German federal court said Google must restrict information in autocomplete when it violates personal rights. The suit, filed by an unnamed man, claimed defamatory autocomplete suggestions on Google.de linked him to fraud. Jessica Lee  |  Print version Google CEO Larry Page Suffers From Rare Voice Health Issue May 15, 2013 - Google CEO Larry Page has revealed some new details about a rare condition that caused him to lose his voice. It was a second case of vocal cord paralysis. While he is quick to state it isn’t life threatening, it has weakened his speaking voice. Jennifer Slegg  |  Print version 5 Kickin’ New Google AdWords Features to Try May 15, 2013 - Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center. Lisa Raehsler  |  Print version Is Google+ Really a Brand Ghost Town? May 15, 2013 - A new Reuters report claims that Google+ is struggling to attract brands. However, it might not be as dire as the article makes it seem. Why? Because brands that are doing it well, and seemingly doing it right, are in it for the long haul. Jennifer Slegg  |  Print version Is Google Sucking the Life Out of Your Identity? Are They Alone? May 15, 2013 - With Google's Knowledge Graph, Wikipedia's Wikidata and Wolfram|Alpha's database (that supports Siri), the efforts to make the world understandable to machines are making information on entities and everything about them instantaneously available. Doc Sheldon  |  Print version Foundem: Google Should Kill or Radically Change Universal Search Results May 15, 2013 - UK price comparison firm Foundem believes that Google's proposed concessions ignore the basis of Google's monopoly on search. Instead, the concessions focus on minor alterations to Google's "self-serving Universal Search inserts." James Dohnert  |  Print version   Webinars Upcoming Events What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT Reach More Customers - Expanding your campaigns and optimizing for Canada May 22, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Operational Manager Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco -     BoostCTR is an online solution that allows AdWords, adCenter and Facebook... Quality Assurance Engineer Quality Assurance Engineer (Boost Media, Inc. (BoostCTR)) - San Francisco -     BoostCTR is seeking a qualified candidate for an immediate... Account Manager` Account Manager` (Incisive Events) - Hong Kong -   Incisive Media is one of the world's fastest growing business-to-business information providers,... Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo ClickZ Academy - May 15, 2013 Enterprise SEO Technology Buyer's Guide Conductor - May 6, 2013 How-to-Guide: 5 Vital Behaviors That Will Propel SEO Within Any Organization Conductor - May 6, 2013 Latinosphere: Marketing with Latinos in the Age of Digital ClickZ - Apr 22, 2013

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