SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

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SEW Daily April 18, 2013  RSS  Like  Follow SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic April 18, 2013 - Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search query. Ben Goodsell  |  Print version SEO Tactics for App Stores, Mobile App Website Pages & Local Markets April 18, 2013 - Once an app is ready for download, the biggest challenge is getting users to find it, or even discover its existence. These traditional SEO tactics will help you when optimizing for app stores, mobile app pages on websites, and localization. Jennifer Wong  |  Print version Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report] April 18, 2013 - Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the IAB's report. Danny Goodwin  |  Print version The Critically Important Role of Bing Ads in Search Marketing April 18, 2013 - In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS. Marc Poirier  |  Print version Google Glass eBay Auction Hits $90,000 Before Being Removed April 18, 2013 - The augmented reality eyewear yesterday turned up on auction website eBay. The listing reached $90,100.00 after receiving 28 bids, but was canceled due to Google's terms and conditions, which state that Google Glass can't be resold once obtained. Lee Bell  |  Print version Advertisement Learn how to turn influence into opportunity. Download Marketwired tips now! Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos] April 17, 2013 - Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping, and how to troubleshoot issues with your PLAs, and more. Mary Weinstein  |  Print version Google Fined $3,100 For Slanderous Search Suggestion in Japan April 17, 2013 - A Japanese court has fined Google $3,100 for an autocomplete suggestion that linked an innocent man to criminal acts. Google has been asked to change its autocomplete feature, but Google isn't based in Japan, so the court can't enforce a change. Carly Page  |  Print version Facebook Photo Sizes Cheat Sheet for Marketers: Apps, Ads, Albums & More April 17, 2013 - Vibrant, colorful photos drive more engagement. Use this guide to find the right dimensions, resolution, and file size for Facebook images to market your business with albums, cover images, apps, timeline photos, highlighted images, and more. Miranda Miller  |  Print version AdWords Mobile PPC Performance: How it Stacks Up Against Desktop April 17, 2013 - Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance snapshot comparison provides helpful guidance on how to enhance your mobile campaign integration strategy. Lisa Raehsler  |  Print version Social Tragic-ology: How Brands Learn to Be Part of Real News April 17, 2013 - In the wake of Monday's Boston Marathon bombings, it's apparent that we need to continue the conversation about how people and brands communicate during times of tragedy and crisis. Here are some social dos and don'ts to help prepare for a tragedy. Lisa Buyer  |  Print version Can Google be Trusted to Do No Evil? April 17, 2013 - Google has managed to build or acquire properties in which users just naturally leave tracks. Is it all part of a grandiose scheme to build a massive graph that can help convert a search engine into a knowledge engine? Or is something else going on? Doc Sheldon  |  Print version The Legacy of Spam April 17, 2013 - Link building isn't as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,” SEOs must focus on building natural, relevant, and useful links – not the kind that exist only to increase search rankings. Jon Ball  |  Print version   Webinars Upcoming Events Behind the Backlinks - Why They Rank April 18, 2013 1:00pm ET / 10:00am PT Engagement Marketing: Creating Conversations That Cut Through the Noise May 9, 2013 1:00pm ET / 10:00am PT What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Paid Search Coordinator Paid Search Coordinator (Centro) - Chicago - ABOUT THE ROLE This role will be responsible for managing key client’s paid search account.  The daily... Search Engine Media Buyer Search Engine Media Buyer (Centerfield Media) - El Segundo -   Centerfield Media is an online performance marketing organization specializing in lead... Display Media Buyer Display Media Buyer (Centerfield Media) - El Segundo -   Centerfield Media is an online performance marketing organization specializing in lead generation and... Webinar: Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer, Demandbase ClickZ Academy - Apr 17, 2013 Webinar: How to Optimize Your Social Channels for Lead Gen, Marketo ClickZ Academy - Apr 17, 2013 The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies Crowdtap - Apr 5, 2013 Webinar: Efficient and Effective: Automating Efforts Target, Acquire and Convert the Right Prospects, Silverpop ClickZ Academy - Apr 9, 2013

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