SEO & Keywords: Think Conversions, Not Rankings

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SEW Daily April  3, 2013  RSS  Like  Follow SEO & Keywords: Think Conversions, Not Rankings April 3, 2013 - Don't fixate on keyword position. Focusing on the discovery of highly-converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over the long term and happier clients. Krista LaRiviere  |  Print version A 4-Step Approach to Ecommerce Content: Focus on the Experience April 3, 2013 - Useful and relevant ecommerce content should go beyond the words to serve an important purpose: creating a better shopping experience for the user. Use the following approach to start boosting the content strategy for your ecommerce website. Jessica Lee  |  Print version Big Brand Facebook Ad Image #FAILs April 3, 2013 - Big name brands are still producing lackluster Facebook ads. Here's a roundup of some of the most disappointing Facebook ads, lessons to be learned, what they could do different, plus some brands running ads that are dripping with awesomeness. Merry Morud  |  Print version Advertisement Webinar: Efficient and Effective: Automating Efforts Target, Acquire and Convert the Right Prospects - Thursday, April 4 @ 1pm ET Get real life examples of how marketers can rise to the challenge - continually tweaking their programs in order to increase revenue and prove ROI. Key topics covered will include lead generation and conversion tactics, best practices for leveraging automation, and tips for demonstrating ROI. Register here. SEO Diagnostics: Urgent & Preventive Care April 3, 2013 - Getting the most out of your search results means being prepared to react and fix issues when need be, and knowing what to think about when it comes to the ins and outs of technical SEO. Here are several ideas and tools to help your website healthy. Amman Badlani  |  Print version Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign April 2, 2013 - The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans. Here's how to make social media, SEO, analytics, blogging, and content development work together synergistically. Victoria Edwards  |  Print version Link Building: Get Relevant or Die Trying April 2, 2013 - It's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as a core focus of your link building efforts. Leverage these tactics and linkable assets to build relevant links. Ken Lyons  |  Print version Using Multichannel Funnels in PPC April 2, 2013 - While fancy attribution modeling is a reality today, most companies aren’t using it. It’s expensive, and marketers don’t understand it. Multichannel attribution isn’t going away, though, so it’s time to understand how it works. Melissa Mackey  |  Print version Screw Link Building, It's Called Relationship Building! April 2, 2013 - Relationships are an investment. They have to incubate before you see any results in the form of links. Be a resource and helpful to people. If you lend a hand and build relationships the proper way, you will achieve maximum benefits and results. Victoria Edwards  |  Print version   Webinars Upcoming Events Efficient and Effective: Automating Efforts Target, Acquire and Convert the Right Prospects April 4, 2013 1:00pm ET / 10:00am PT How to Optimize Your Social Channels for Lead Gen April 11, 2013 1:00pm ET / 10:00am PT What Bing Ads is Doing to Increase ROI of Your Time and Your Campaigns May 16, 2013 1:00pm ET / 10:00am PT SES Shanghai May 29-30, 2013 SES Toronto June 12-14, 2013 SES San Francisco September 10-14, 2013 SES Chicago November 4-7, 2013 Featured Jobs White Papers Paid Search Coordinator Paid Search Coordinator (Centro) - Chicago ABOUT THE ROLE This role will be responsible for managing key client’s paid search account.  The daily activity will include; keyword improvements, creative changes, reporting, pacing and more.  In addition to general account management, this position will be asked to analyze the paid search data and ....[more] Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response LiveIntent - Mar 29, 2013 5 Trends Marketers Shouldn't Ignore, Ekaterina Walter SES Conference & Expo - Mar 29, 2013 Activating the Social-Search Dynamic, Dan Cristo SES Conference & Expo - Mar 27, 2013 Activating the Social-Search Dynamic, Duane Forrester SES Conference & Expo - Mar 29, 2013

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