SEO Updates

Thursday, 4 April 2013

Rank Monitoring Beyond Google Webmaster Tools

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SEW Daily April  4, 2013
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Rank Monitoring Beyond Google Webmaster Tools Rank Monitoring Beyond Google Webmaster Tools
April 4, 2013 - Why would you want to know if you rank 30th for some obscure keyword combination? Link building. It's great to track how link building affects your ranking. Knowing how specific links impact your ranking makes your SEO effort much more effective.
Peter van der Graaf  |  Print version
Big Data - Has It Blinded Us With Science? Big Data - Has It Blinded Us With Science?
April 4, 2013 - There is never a scarcity of data in paid search. While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put everything on data-driven autopilot.
Dave Schwartz  |  Print version
How to Manage an Effective Outreach Team How to Manage an Effective Outreach Team
April 4, 2013 - Managing an outreach team can be daunting. Effective outreach is only as good as its management. With these ideas and tips, you should be able to lead a team that consistently kills it in outreach and brings long-term benefit to your business.
Adria Saracino  |  Print version
5 Important Points About Real-Time Bidding 5 Important Points About Real-Time Bidding
April 4, 2013 - Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points about RTB.
Ben Plomion  |  Print version
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Webinar: Efficient and Effective: Automating Efforts Target, Acquire and Convert the Right Prospects - Thursday, April 4 @ 1pm ET

Get real life examples of how marketers can rise to the challenge - continually tweaking their programs in order to increase revenue and prove ROI. Key topics covered will include lead generation and conversion tactics, best practices for leveraging automation, and tips for demonstrating ROI. Register here.
Is Google's Unified Privacy Policy Illegal in Europe? Is Google's Unified Privacy Policy Illegal in Europe?
April 4, 2013 - Google's revised privacy policy is under investigation by the Information Commissioner’s Office (ICO) and five other European agencies. The search giant has so far refused to take any action to appease privacy and data protection concerns.
Dan Worth  |  Print version
Google Privacy Director Alma Whitten Resigns Google Privacy Director Alma Whitten Resigns
April 3, 2013 - Alma Whitten will leave the search giant after 10 years. Whitten ascended to the position of privacy director in the wake of the furore created by revelations that Google had been collecting private Wi-Fi data via its fleet of Street View cars.
James Dohnert  |  Print version
Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag
April 3, 2013 - Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many more showcased how their tool or services could help attendees be better at their jobs.
Melissa Ruttanai  |  Print version
The Synergy & Benefits of Optimizing Content as You Write The Synergy & Benefits of Optimizing Content as You Write
April 3, 2013 - Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables your content team to make optimizations that drive more traffic and conversions. Win-win.
Jim Yu  |  Print version
SEO & Keywords: Think Conversions, Not Rankings SEO & Keywords: Think Conversions, Not Rankings
April 3, 2013 - Don't fixate on keyword position. Focusing on the discovery of highly-converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over the long term and happier clients.
Krista LaRiviere  |  Print version
A 4-Step Approach to Ecommerce Content: Focus on the Experience A 4-Step Approach to Ecommerce Content: Focus on the Experience
April 3, 2013 - Useful and relevant ecommerce content should go beyond the words to serve an important purpose: creating a better shopping experience for the user. Use the following approach to start boosting the content strategy for your ecommerce website.
Jessica Lee  |  Print version
Big Brand Facebook Ad Image #FAILs Big Brand Facebook Ad Image #FAILs
April 3, 2013 - Big name brands are still producing lackluster Facebook ads. Here's a roundup of some of the most disappointing Facebook ads, lessons to be learned, what they could do different, plus some brands running ads that are dripping with awesomeness.
Merry Morud  |  Print version
SEO Diagnostics: Urgent & Preventive Care SEO Diagnostics: Urgent & Preventive Care
April 3, 2013 - Getting the most out of your search results means being prepared to react and fix issues when need be, and knowing what to think about when it comes to the ins and outs of technical SEO. Here are several ideas and tools to help your website healthy.
Amman Badlani  |  Print version
 
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  • Paid Search Coordinator

    Paid Search Coordinator (Centro) - Chicago

    ABOUT THE ROLE This role will be responsible for managing key client’s paid search account.  The daily activity will include; keyword improvements, creative changes, reporting, pacing and more.  In addition to general account management, this position will be asked to analyze the paid search data and ....[more]
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